US Shopping for the Home Market Report 2022
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The US Home Shopping Market Report 2022 identifies what type of home décor US American consumers buy the most, how they choose where to do their purchases, and the impact of the pandemic and inflation on the US home shopping market. This report covers the US home shopping market size, market segmentation, forecasted sales share of homeware & home furnishings US, and provides US home shopping industry trends.
Both home décor and furniture have enjoyed an outstanding performance in home shopping market share over the last two years. The pandemic has increased the amount of time spent at home, and consumers are looking to improve their home spaces. Unsurprisingly, the sales share of homeware & home furnishings US are driven by the most frequently used rooms such as the living room and bedroom.
However, as pandemic concerns ease, spending starts to shift away from the home. Mintel’s home shopping market analysis shows that due to inflationary pressures consumers are limiting non-essential spending and are cancelling or postponing major purchases as supply chain issues continue. Meanwhile, retailers are turning to private labels to reduce competition and increase margins, and discounters are gaining home shopping market share.
Mintel’s home shopping market analysis shows that more consumers have purchased home décor (candles, home fragrances, pillows and blankets) than furniture as they offer small touches to create a different look or ambiance without representing a big investment.
Looking ahead, inflationary pressures and supply chain disruptions will lead to a decline in the sales share of homeware & home furnishings US over the next couple of years, as consumers reevaluate their priorities and postpone or cancel major purchases. Consumers are making more informed and deliberate purchasing decisions – They want to know what they are buying, where it comes from and the values of the companies they are supporting.
As consumers take a more conscious approach to home shopping in the US and look for value, brands and retailers will prioritise offering quality and flexibility through omni-channel strategies, and explore alternative shopping options such as resale and rentals. Brands and retailers will also look for ways to provide consumers with items that have a positive impact on society at large whether that be through a social, environmental, political or economic lens.
Moreover, digital channels and tech solutions, e.g. AR, AI 3D visualisations, are leveraged to better understand and serve consumers when shopping both online and in stores. Social media platforms become further adopted to drive discovery, engagement, and the sales share of homeware & home furnishings US.
To discover more about the US Home Shopping Market, read our US Improving the Home Market Report 2022, or take a look at our extensive House and Home Market Research.
Products: Candles, home fragrance items, pillows, blankets, organisational items, seasonal décor, rugs, doormats, lighting, houseplants, wall décor, tabletop accessoriets, decorative containers, furniture (living room, mattresses, sleep sofas, bedroom, outdoor, home office, kitchen, dining room), and more.
Brands: Walmart, TikTok, Kyra Media, Gap, designmilk, LEGO, Room Copenhagen, Lowe, Origin21, Homecrux, Aldi, Amazon, Pottery Barn, H&M, Zara, Quince, Simon Miller, Bernadette, and many more.
This report, written by Marisa Ortega, a leading analyst in the Retail & eCommerce sector, delivers in-depth commentary and analysis to highlight current industry trends US home shopping market 2022, and adds expert context to the numbers.
Home décor market value US, as well as furniture, have experienced rapid growth in recent years. However, the home shopping market is expected to decline due in part to rising prices, supply chain issues and spending shifting away from the home. When shopping the category, consumers will be looking for brands that offer value in its various forms, support the greater good, and provide items that create comfortable and inviting spaces at home.
Marisa Ortega
Research Analyst – Retail & eCommerce
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