UK Gifting in Beauty and Personal Care Market Report 2022
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The UK Gifting in BPC Market Report identifies consumers’ attitudes towards gifting beauty and personal care products to others, the channels used to purchase BPC gifts and the impact of the cost-of-living crisis. This report covers the UK BPC Gifting market size, market forecast, market segmentation and BPC industry trends for the UK market.
UK consumers will soon feel the pinch as a result of rising inflation, energy prices and interest rates which are exacerbated by the conflict in Ukraine. Expenditure on the gifting industry will suffer as consumers look for ways to save money. Consumers will start to question unnecessary and excessive gifting, impacting the gifting market size and volume sales at Christmas.
However, gifting in beauty and personal care is likely to remain popular due to the affordable price points for BPC products. As value continues to be a key purchasing influence, savvy shopping and stockpiling behaviours are set to rise in the BPC market during promotional periods as people look to save money without making compromises.
Intolerance for waste represents one of the biggest threats to the UK’s BPC gifting market and is likely to have the greatest impact on gift sets in particular. With all eyes on sustainability, excess packaging and low-quality products used to pad out BPC gift sets are increasingly met with disdain. Brands need to ensure that all beauty and personal care products included within a BPC gift set must be gift-worthy in their own right.
Harmonising online and offline gift strategies represent an untapped opportunity in the UK’s BPC gifting market. Creating permanent in-store gift zones whilst incorporating gift-wrapping services online will help to bring added convenience and consistency for gift shoppers and help boost the gifting market size.
Vouchers for BPC treatments and experiences will benefit from shifts in the age structure of the population, as well as eco-conscious gifting behaviours. This will open new doors for experiences that can also be done at home, whilst a digital approach can make vouchers for BPC treatments and experiences more affordable irrespective of budget.
Read on to discover more details or take a look at all of our UK Retail market research.
Products: Colour cosmetics, facial skincare, fragrances, haircare (hair styling and colourants), beauty devices and tools, hand and body lotions, soap, bath and shower products
Brands: Natura, M&S, Benefit, Unilever, Boots, Beauty Pie, The Modern Man, Escentual, Mankind, Glossybox, Allbeauty, Cult Beauty, Beauty Bay, Fragrance Direct, Feelunique, Lookfantastic, Birchbox, Green People, Dove (Men+), No7, Champneys, MAC, Farmacy, Natural Spa Factory, The Body Shop, Ghost, Guerlain, Estée Lauder, Bouclème and Curlsmith.
This report, written by Samantha Dover, a leading senior analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The cost of living crisis will see a sharper focus on savvy shopping habits. A desire to stockpile will create demand for perennial presents that are not adorned with seasonal imagery. Anxiety triggered by a forecast recession may also help to de-seasonalise the market, particularly if brands can encourage self-gifting in the form of small indulgent mood-boosters. The rise of sustainability trends will put waste-reduction centre stage. Furthermore, the shift to online shopping, bolstered by community advice and online reviews will help those who might otherwise be less confident when shopping for BPC gifts.”
Samantha Dover
BPC Category Director
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