US Condiments Market Report 2022
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This report provides comprehensive and current information and analysis of the US Condiments market including US Condiments market size, condiments market share, anticipated market forecast, relevant market segmentation, and industry trends for the Condiments market in the US.
To sustain the sales growth found, gained, and partially sustained since 2020, brands will need to guide consumers to even more uses for condiments using contemporary media. Almost half of consumers indicate they use condiments/dressings/toppings as an ingredient when cooking, yet impulse purchase of condiments is a less common habit (just 27%), indicating that much of the time purchase of condiments is proportionate with tangible plans to use them. Guiding condiment users to new, fun and flavorful applications will be especially important as food prices remain high and, for many, cooking fatigue persists.
Unprecedented food costs will extend the shifts in consumer food spend to benefit the category, as some consumers will be compelled to economize by reducing non-essential expenses like dining out, and continue to prepare more meals at home.
Still, brands will need to work to offset a less than healthy reputation. Nearly half of consumers aged 18-54 say most condiments are unhealthy; long ingredient lists may be the culprit. Still, the category’s fundamental role is to enhance flavor and experience, and rather than abandon the category entirely, consumers would rather seek and even pay more for healthier options.
While there is a generational divide, versatility and health can be the connector. Younger adults’ (under 45s) category participation lags well behind that of their older counterparts. Six in 10 of those aged 18-44 report they would pay more for more nutritious condiments and two thirds of 18-54 year olds would like to see more suggestions for using condiments in recipes, inspiring if not calling for brands to double down on a healthy dose of BFY innovation, recipe and meal planning inspiration.
Read on to discover more about the US Condiments consumer market, read our Flavors and Ingredients in Dips and Sauces: Incl Impact of COVID-19 – US – April 2020, or take a look at our other Table Sauces, Seasoning and Sweeteners Market research reports.
Brands include: Kraft Heinz Company, Unilever, McCormick & Company, Mt. Olive Pickle Company, Conagra Brands, Mezzetta, Musco Family Olive Co, Sauer Brands, Bell-Carter Foods, Vilore Foods, Hidden Valley, Clorox, Panos, Walden Farms, Ken’s Foods, Lancaster Colony Corporation, Litehouse Inc, Primal Kitchen, Hellmann’s, Tabasco, Sriracha, A1.
This report, written by Billy Roberts, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis of condiments market research to highlight current trends and add expert context to the numbers.
Consumers are at a crossroads: grappling to balance new routines, with rising prices and eagerness to simply explore and indulge a little. 2022 is a good time for condiment brands to lay the foundation to further extend their pandemic gains while addressing challenges to the future market. Younger adults, under 45s, need some attention; they are less engaged than their older counterparts. While there is a generational divide, versatility can be the connector. Helping consumers of any age find diverse, flavorful and healthy applications for condiments can sustain occasions and audiences while building new ones.
Billy Roberts
Sr. Analyst, Food and Drink
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