US Gaming Merchandising Opportunities Market Report 2022
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The US Gaming Merchandising Opportunities Market Report 2022 identifies gaming industry trends and statistics, consumers’ attitudes towards gaming industry marketing, and the impact of COVID-19, inflation and the Ukraine conflict on the gaming merchandise market. This report covers the gaming merchandise market size, market forecast, market segmentation and gaming industry trends and statistics for the US gaming merchandise market.
Our global gaming landscape report shows that the gaming industry is not yet back to business as usual and COVID-19 proves to have continued impact within the US gaming market.
Our gaming retail market research shows that the vast majority of active and casual gamers alike like to purchase merchandise as a reminder of the good times they’ve had with the games they love. The most popular merchandise is apparel, thus presenting a safe bet for brands looking for an entry point. However, merchandise purchasing may become constrained, affecting the gaming merchandise market. Rising shipping and material costs may see high end merchandise passed over as consumers become more value conscious, while more affordable options remain unaffected.
In spite of supply chain issues impacting the ability to purchase gaming hardware and accessories, the popularity of gaming continues to grow and is turning into a dominant force in the entertainment landscape, thus merchandising opportunities will only continue to grow.
To battle, e.g. supply chain issues, companies are working to shift more towards cloud gaming which will make it possible to play hardware-intensive games on broader range devices, thus creating the lowest barrier to entry there has ever been in the gaming industry according to our gamers market research.
According to our gaming retail market research, pushing major gaming industry events into online digital engagements could either open up events for more consumer engagement, or fracture consumer awareness into publisher/platform specific walled gardens. The transition into Web 3.0 is also underway, and our global gaming landscape report predicts that going off of how Web 2.0 brought great opportunities for web operated gaming merchandise businesses, this should also start a new phase of tech-enhanced consumer goods.
On the contrary, women gamers have a more complicated relationship with gaming industry marketing than their male counterparts. Breaking away from gendered product designs and the 1980s-90s era gaming industry marketing of video gaming as specifically for male audiences may help draw more women to the gaming merchandise market, whether purchasing for themselves to proudly display or feeling comfortable asking for and receiving as a gift.
Read on to discover more details or take a look at all of our US Gaming Market Research.
Products: Clothing (t-shirts), gaming hardware, domestic/gaming software (Minecraft, Tetris, Wii Sports, Pokémon, Elden Ring, Horizon: Forbidden Forest, Mario, Pac-Man, Sonic the Hedgehog, Halo, Fortnite), console models (PlayStation, Wii, Xbox, Gameboy), gaming accessory, and many more.
Brands: GameStop, Crypto, blockchain, Ubisoft, Netflix, Hasbro, Amazon, Bandai Namco, FromSoftware, Sony Interactive Entertainment, Microsoft, Nintendo, Sega, and more.
This report, written by Brian Benway, a leading analyst in the gamers market research, delivers in-depth commentary and analysis to highlight current trends in the gaming merchandise market 2022, and adds expert context to the numbers.
The power of fandom that propelled Pikachu to superstardom is a force all video game brands should look to capture. As the internet evolves into Web 3.0, new opportunities and channels for merchandising are sure to emerge; successful brands are already making moves to ensure they will be ready in the future.
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Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.