China Marketing to Modern Women Market Report 2023
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This report looks at the following areas:
This report focuses on female consumer behaviour and attitudes after the pandemic, investigating their attitudes and preferences of daily life activities, social connections and preferences regarding the portrayal of women in advertising.
In the context of changes, women are increasingly pursuing real life purposes. Their desire for self-exploration reflects on every aspect of lifestyle attitudes, ranging from sense of aesthetics, interpersonal relationships, to work/life balance considerations.
Gloria Gan
Senior Research Analyst, Lifestyle, China
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.