UK Christmas Gift Buying Market Report 2024
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Stay ahead of the curve and future-proof your business with Mintel’s UK Christmas Gifting Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest trends in Christmas gift buying and consumer behaviours affecting your business. Get a 360° view of the UK Christmas gift market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
The impact of the cost-of-living crisis cast a shadow across the festive 2023 period. This ‘gift reduction’ trend is a natural threat to the UK Christmas gift market. While value is the primary driver at present, concerns around over-consumption and the impact on the environment from throwaway gifting are also playing into this. For brands and retailers, it is important to challenge this directly.
Balancing the tone of communication
Encouraging overspending among middle and higher-income will be an opportunity for retailers in 2024, particularly if tapped into through indulgent or guilty pleasure communications.
However, that same messaging for lower-income households will likely add to pressure to keep pace with a recovering market and may push them toward overspending or overuse of buy-now-pay-later schemes, which leaves lasting damage to finances, and potentially damaging brand/customer relationships.
Offer value other than the price
Price will always be important for consumers when choosing where to buy gifts. However, with a little more discretionary spend at play, consumers will more closely judge a broader range of factors. Notably those already in a more positive financial position considered unique products and offers extended returns as an extremely important factor.
Purchase our UK Christmas Gift Buying Market Report to receive a forecasts, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Mother’s Day Market Report 2023, or our range of Seasonal Holidays Market Research.
Aldi, John Lewis, Co-op, Etsy, Amazon, Tesco, M&S, Sainsbury’s, Currys, Boots, Asda.
This report, written by Nick Carroll, a leading research analyst, delivers in-depth commentary and analysis to highlight Christmas gifting market trends and add expert context to the numbers.
Festive 2023 saw consumers again cut back, with gift spending particularly constrained. A sustained uptick in confidence should provide more opportunities in 2024.
Nick Carroll
Category Director – Retail Insight
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.