UK Household Cleaning Equipment Market Report 2022
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The UK Household Cleaning Equipment report identifies consumer attitudes towards household cleaning equipment, launch activity, and innovation opportunities in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Household Cleaning Equipment market in the UK.
This provides brands with the freedom to innovate with alternative materials, such as coconut fibres and bamboo, with the knowledge that many consumers will be willing to pay for the extra cost.
Rising inflation is expected to impact the economy hard over the course of 2022, raising the cost of living. Cleaning equipment will be somewhat protected by its needs-based status and relatively small share of grocery budgets. Although those feeling financially confident may not change their shopping habits, there will be some consumers who are already struggling financially who will look to save on such products.
The biggest threat immediately facing the cleaning equipment market is a general disengagement with the market as concerns around COVID-19 fade and consumers return to more normal lives. In order to maintain engagement, brands can look to target those consumers who will still be spending more time at home as a result of the growth in hybrid working. Such consumers will still need to ensure that their homes are clean and tidy in order to be fully productive.
As the impact of the pandemic diminishes, environmental concerns will come to the forefront, creating opportunities for brands to make a difference to the planet. Consumers will seek out brands that are highly engaged in climate and sustainability initiatives. Brands have an opportunity to work towards an eco-friendlier version of themselves using product innovations, process improvements and marketing campaigns around environmental issues.
Read on to discover more details or take a look at all of our UK Household, House and Home market research
Brands: Spontex, Vileda, Flash, Marigold, Easy Do, Minky, EcoCoconut, ALDI, Tesco, Brillo, Pledge, Addis, Marigold, 151, Talking Tables, Maistic, Scrub Daddy, Sorbo, Duzzit, Greener Cleaner, Dish Matic, Bizzybee, Keep It Handy, Microban, E-Cloth, Wilton, Zero Waste Club, Sparkle & Shine, Clean & Shine, Co-Op, Jarden, John Lewis Partnership, Amazon, Spontex, Spongik, Kärcher, JML Direct, Freudenberg, Wilko, Hoover, Infinite Appliances, Vax Appliances, Grey Technology, Dyson, Euro Pro Operating LLC, Waitrose, Grifon.
This report, written by Arpita Sharma, a leading analyst in the Household sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The needs-based household cleaning equipment market, which is somewhat cushioned from adverse economic scenarios like rising inflation, will stabilise over the next couple of years. Brands will face the challenge of maintaining engagement in a post-pandemic world, but environmental and social sustainability initiatives in product innovations and marketing activities focused around consumer wellbeing can be key to growth in the future.
Arpita Sharma
Global Household Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.