“The current housing boom across Canada has resulted in record mortgage and consumer growth. Mortgage volumes will continue to increase, fuelled by a hot housing market and low rates. First-time buyers will be squeezed as no solutions emerge to mitigate housing affordability while rate increases, expected in the near future to combat inflation, will further stretch some mortgage holders.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market – Market Factors
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer: Fast Facts
Mortgage Intention & Current Financing
Mortgage Lender Choice Factors
Mortgage Lender Switching Factors
Mortgage Finances
Mortgage Attitudes
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – Competitive Strategies
Key Players – Marketing Campaigns
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
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Consumer behaviours and attitudes related to mortgage financing. This Report examines areas such as purchase behaviours, financing behaviours, lender choice for mortgages, switching factors, preferred channels for mortgage-related activities and attitudes about mortgages and home ownership.
