Bakery - Brazil - 2022
Bakery - Brazil - 2022

“Amidst health concerns and an economic crisis, Brazilian consumers have adapted their consumption of baked goods. However, the strong cultural connection to the category makes them favor taste and consume baked products as a treat.”

– Laura Menegon, Food and Drink Analyst

Key issues covered in this Report

What are the main barriers to the consumption of baked goods
How the search for better health impacts consumer preferences
Consumer behaviors toward the consumption of baked goods
Preferred types, flavors and textures of baked goods
Behaviors adopted – or not – to save money