“Consumers are actively improving their exercise and fitness levels as COVID-19 inspires numerous trends across the Irish market. Consumers turned to exercise as a way to escape the lockdowns and relieve stress, but also for moments of enjoyment, whether it was going for a socially distanced walk or following along with one of the famous Joe Wicks exercise videos. Post-pandemic, these trends are predicted to continue as consumers have learned one valuable lesson from COVID-19: the importance of health.”

– Natalie Magill, Market Research Analyst

This Report looks at the following areas:

The impact of COVID-19 on consumer behaviour in exercise and fitness.

The continued growth of the fitness and exercise market.

COVID-19 exercise and fitness trends.

Spotlight on health that impacts exercise and fitness.

Increase in prices affects fitness and exercise market.