US Kids’ Impact on Household Decisions Market Report 2022
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“These are truly unprecedented times for parents, as they do not have the ability to turn to older friends or relatives for advice about what to do in the face of such uncertainty. Parents are coming away from the pandemic carrying more emotional weight, as their concerns about the negative impact of protective measures like holding children back from events is driving them to second-guess their choices and give in to children more. Inflationary conditions will keep the focus on the value of money – a concept parents are prioritizing teaching their children. In today’s omnichannel environment, every touchpoint is an opportunity to provide helpful information to guide parents and a source of inspiration for children.”
– Carol Wong-Li, Director – Consumers and Cultures
This report covers the following issues:
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.