Canada Non-alcoholic Beverages Market Report 2022
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The Canada Non-Alcoholic Beverages Market Report 2022 identifies consumers’ attitudes towards the consumption of non-alcoholic drinks, healthy non-alcoholic drink options, and the impact of the pandemic and inflation on non-alcoholic beverages in Canada. This report covers the non-alcoholic beverages market size, market forecast, market segmentation and industry trends for Non-Alcoholic Beverages in Canada.
Our Canada beverages market research has identified water as the winner coming out of the pandemic. It is the beverage that consumers are most likely to be drinking more often compared to before the start of the pandemic. Apart from health related reasons that is also because tap water specifically is cheaper, and price is turning into a more relevant factor considering inflation is impacting all categories.
Rising prices will likely boost sales as unit costs increase for shoppers. The good news is grocery sales remain robust as, regardless of inflation, individuals need to eat and drink. That said, half of consumers are willing to make trade-offs on quality to lower the cost of their grocery bills, and many are willing to wait for their favourite brands to go on sale to save, which can adversely impact margins in the aggregate.
Inflation and recession in Canada in 2023 are what consumers fear the most right now. Much of the discussion has shifted from ‘if’ to ‘how severe’ it will be. In this environment, many Canadians indicate that they are shifting certain purchasing habits regarding non-alcoholic beverages at retail. This includes increased sensitivity to rotational activity, e.g. promotions or sale.
While sales of non-alcoholic drinks Canada are strong, rapidly rising prices are impacting shopping behaviours. However, whether inflation is high or low, eating and drinking remain essential.
Overall, familiarity trumps new innovations in Canada’s non-alcoholic beverage industry. That said, there is room for innovation, particularly among young adults. Our Canada beverages market research explores what areas are more likely to resonate with younger adults and those who are more mature to help focus product development strategies in a more targeted manner.
According to our non-alcoholic drinks Canada market forecast, sustainability’s importance will grow for consumers throughout the 2020s. Packaging is top-of-mind for consumers regarding beverages, but there will be an increasing expectation that companies invest in having a positive impact in other areas, such as water conservation and greenhouse gas reduction. It will be key to act responsibly and communicate effectively so that brands are given credit for the strides they make, and in order to stay relevant.
Read on to discover more details or take a look at all of our Canadian Non-Alcoholic Drinks Market Research.
Products: Water (tap, non-sparkling, sparkling), coffee (hot, cold, ready-to-drink), tea (hot, cold, ready-to-drink), juice, carbonated soft drinks, (non-) dairy milk (almond milk), sports drinks (Gatorade), energy drinks (Red Bull), hybrid/fusion drinks (tea-juice blends, energy drink-coffee blends).
Brands: Del Monte, Perrier Fusions, PurAqua, Starbucks, Coca-Cola, Copper Cow Coffee, Café Caps, President’s Choice, Great Value, Zyn, Poppi, Pop & Bottle, Daydream, evian+, Skinte, Rviita, Liquid I.V., Agropur, Moontime Tea, Gogo Squeez, Smooth Meals, PC Chocolate, Loop, Neutral.
This report, written by Joel Gregoire, a leading analyst in the Food & Drink sector, delivers in-depth commentary and analysis to highlight current trends in the Canadian non-alcoholic beverage industry, and adds expert context to the numbers.
The immediate impact of the pandemic has waned, but its influence remains. For many, the health crisis has led many Canadians to demand more from what they drink in terms of the benefits they offer. At the same time, shoppers are experiencing pressure when it comes to the prices they are paying at grocery stores with many adjusting certain behaviours to relieve the impact on their budgets. This equates to a consumer base that expects more from their purchases, be it around health, quality of ingredients, flavour innovation or sustainability, yet in other instances are willing to compromise on quality in order to save.
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Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.