US Gen Z Food Consumer Market Report 2022
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This report provides comprehensive and current information and analysis of the Gen Z food consumer market including Gen Z food consumer market size, anticipated market forecast, relevant market segmentation, and industry trends for the Gen Z food consumer market in the US.
Evolving Gen Zs will require brand fluidity. Gen Zs’ priorities in packaged food shopping is driven by quality and price: teens seek product quality first, followed by low price The opposite is true for Gen Z adults, demonstrating a call to reality as Gen Zs emerge as independent consumers with financial responsibilities. These drivers demonstrate natural shifts that can help shape marketers’ approaches to reaching Gen Zs throughout their transitory stages.
As people age, dining out often becomes a means to navigate the day, in addition to a way to connect and indulge. Operations, communications and loyalty programs should focus on both social and solo engagement to cast the widest net and drive traffic for both types of occasions. Operators will need to engage varied messages to reach Gen Zs of different ages, focusing on easy, flavorful experiences for teens and convenience and value for adults.
Gen Z teens and adults are in different phases of their lives and therefore have differing perspectives, opinions and interests in the types of restaurants they dine at.
Although sustainability initiatives may have been deprioritized as brands navigated the pandemic and its fallout, Gen Z has not lost sight of the importance of sustainable and ethical environmental corporate responsibilities. More than a quarter of Gen Z adults and one in five teens expect food and drink brands to invest in sustainability initiatives. More than half want brands to be transparent about both their environmental efforts as well as how they are supporting local communities.
At any lifestage, Gen Zs are similarly influenced by brand discovery on social media and this looks to rise with age (29% of teens, 32% of adults), suggesting that digital and social strategies are not only essential but will be increasingly important for retailers, packaged food brands and operators.
Read on to discover more about the Gen Z food consumer market, read our US Better for You Eating Trends Market Report 2021, or take a look at our other Food and Foodservice Market research reports.
Brands include: Facebook, YouTube, Instagram, Twitter, Snapchat, TikTok, Chipotle, Taco Bell, Starbucks, Gen Z Water, McDonald’s, Domino’s, Dunkin’, Panera Bread, Applebee’s, Olive Garden, IHOP, Denny’s, Ruth’s Chris Steak House, The Capital Grille.
This report, written by Pooja Lal, a leading analyst in the Foodservice sector, delivers in-depth commentary and analysis to Gen Z food consumer market research, to highlight current trends and add expert context to the numbers.
Gen Zs were forced to come of age in uncertain times, facing pandemic-related disruptions during the final stages of childhood and the first of adulthood, followed by record inflation. Already vulnerable to new financial pressures, Gen Z will remain focused on value. Brands can ease the transition, providing guidance, rewards and experiences that validate indulgence.
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Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.