US Vacation Plans and Priorities Market Report 2024
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This report explores the travel and tourism market in the US, with a focus on consumer vacation plans and priorities. Dividing consumers into four demographic/attitudinal segments, this report gives a complete review of the preferences of Americans when traveling. Below, we’ve summarized the key topics covered and offer hand-selected findings from the report.
In 2024, despite inflation consumers are looking to travel more, with rough economic conditions increasingly in the rear view. Looking ahead to 2025-26, business travel should fully recover, pending continued improvements, and leisure will resume its importance to leisure travel overall. Following this, inbound tourism should increase as foreign economies stabilize, bringing in the final puzzle piece.
Travel intent remains similar to last year. 83% of consumers intend to travel on an overnight leisure trip in 2024. With consumers prioritizing travel spending in their budget, this reflects that vacations are seen as a necessity or even an investment in their mental and physical wellbeing.
More consumers are planning all types of vacations in 2024, such as within the US or with family, when compared with those who planned the same types in 2023. This indicates a robust year for travel. With a large number also visiting previous destinations, this provides an opportunity for hotels to lock in the loyalty of repeat guests.
Find comprehensive data-backed analysis in your copy of the full report. You can also browse our other travel market research.
Expert travel analyst Mike Gallinari delivers industry insights with this in-depth report.
Revenge travel may be over, but that doesn’t mean travel has abated. Rather, consumers are traveling more, demanding seamlessness from travel brands along the way.
Mike Gallinari
Senior Travel & Leisure Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.