US Nutrition Drinks Market Report 2022
£ 3,695 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
£ 3,695 (Excl.Tax)
This report provides comprehensive and current information and analysis of the US Nutrition Drinks market including US Nutrition Drinks market size, US Nutrition Drinks market share, anticipated market forecast, relevant market segmentation, and industry trends for the Nutrition Drinks market in the US.
Nutrition drinks didn’t see the strong immediate gains posted by other retail food and drink categories amid the pandemic, with the category’s key selling point of convenience hamstrung during a time of increased at-home cooking and eating. However, as cooking fatigue set in, category offerings stepped in as needed solutions for adults and kids, resulting in an estimated 14% dollar sales gain in 2021. The category will benefit from the spotlight shone on health and nutrition in the wake of a global health crisis, with consumers looking for easy snacks and meals that deliver specific functional benefits, including immune support. The weight loss segment, which is vastly smaller and slower growing than the nutritional drinks segment, can find success in offering a clear solution for those looking to shed extra pounds gained during the pandemic.
The category continues to struggle with perceptions of being overly processed and sugar laden, and requires more direct shifts toward natural positioning and sugar reduction. The relatively young skewing consumer base is ripe for experimentation, including plant-based formulations and new formats that can keep shoppers engaged within a brand line.
While meal replacement is a key occasion for the category, brands must claim more ground in the snack space. The category is seen more as a supplement to health than a main source of nutrients, aligning nicely with snack occasions, which add boosts of nutrition and functionality throughout the day. Kid-focused options will be important for busy parents looking for healthy snack solutions for their children.
Read on to discover more about the US Nutrition Drinks consumer market, read our Juice and Juice Drinks – US – 2022 report, or take a look at our other Drinks research reports.
Brands include: Ensure, PediaSure, Glucerna, Post Holdings, Premier Protein, Nestlé, Boost, Carnation Instant Breakfast, Orgain, Fairlife Nutrition Plan, Simply Good Food Company, Quest, Atkins, SlimFast, Abbott Laboratories, Garden of Life, Glanbia, Great Value, Amazing Grass, Remedy Organics.
This report, written by Amanda Topper, a leading analyst in the Drinks sector, delivers in-depth commentary and analysis on the nutrition drinks market to highlight current trends and add expert context to the numbers.
The time is ripe for nutrition brands to shine. Two years into a pandemic, consumers are primed for solutions that will set them on the path to health. Leading into the pandemic, general functionality sufficed as a calling card. Moving forward, consumers will be discerning of brands and ingredients, and will want formulations that are proven to deliver a specific wellness benefit.”
Amanda Topper
US Research Director
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.