- Contents
- *Overview
- What you need to know
- Key issues covered in this report
- Covered in this report
- Figure 1: Definition of low/middle/high personal income groups, by city tier
What you need to know
The packaged bakery market has seen growth, with key players such as Dali and Toly’s share decreasing. More brands are competing by precisely targeting more specific consumer demands, while key players struggle to adjust strategies to cope with the competition from new and growing brands. For this reason, market decentralisation has increased.
The packaged bakery foods market has maintained robust growth and is estimated to reach RMB105.8 billion in 2020, with a CAGR of 10.5% over 2015-2020. As a result of COVID-19, consumers are becoming increasingly concerned about their wellbeing, especially with common health issues such as overweight, which is gaining widespread attention.
Since consumers are looking to change their diet to address health issues, this demand provides an opportunity for the packaged bakery category. Healthy diet brands have launched wholewheat products and non-flour products to enter the competition in this category.
Moreover, since consumers attach more significance to specific healthy diet solutions, consumers are more nuanced in their demands for products. For instance, the health of children has a significant impact on family consumption, making parents consider packaged bakery products with more comprehensive attributes. Brands need to be more specialised and offer products for specific target audiences and create more differentiated SKUs to demonstrate their competitiveness.
Key issues covered in this report
Market overview and performances of leading players in 2020
Impact of consumers’ lifestyle and diet habit changes
New product trends and marketing activities of emerging brands
Consumer perceptions about different shelf-life packaged bakery products
Opportunities in segmented consumer demographic groups
Covered in this report
This Report examines Chinese consumers’ consumption habits of packaged bakery foods and their interested features for future innovation. The market size covers packaged bread/bread products, packaged cakes/pastries/sweet foods, and comprises sales through all retail channels, including direct to consumers.
Definitions:
Bread/bread products.
Wrapped sweetbreads: this includes wrapped puff bread, pocket bread, sliced toast, mini French bread, croissants, which are barcoded.
Wrapped savoury breads: this includes wrapped savoury breads, such as pork floss breads, hot dog breads, which are barcoded.
Cakes/pastries/sweet foods: this includes wrapped individual cakes, pies, pastries either sold singly, as multipacks or assortments, such as doughnuts, cupcakes, which are barcoded.
Mintel divides consumers into three groups based on their monthly household income (MHI), by city tier:
