Table of Contents
Overview
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- What you need to know
- Key issues covered in this Report
- Areas covered in this Report
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- Figure 1: Coicop classifications used for the Mintel market size
Executive Summary
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- The market
- Consumer spending
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- Figure 2: France: estimated consumer spending on DIY products (including VAT), 2016-20
- Sector size and forecast
- Channels of distribution
- Companies and brands
- Key metrics
- Emerging trends
- Market shares
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- Figure 3: France: leading specialist DIY retailers: shares of all specialist DIY retailers’ sales, 2020
- Online
- The consumer
- Who shops for DIY
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- Figure 4: France: engagement in DIY shopping, by gender and age, March 2021
- Where they shop for DIY products
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- Figure 5: France: retailers used to purchase DIY products in the last 12 months, in-store or online, March 2021
- COVID-19 related attitudes and behaviours in DIY
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- Figure 6: France: COVID-19 related attitudes and behaviours in DIY, March 2021
- Interest in DIY innovations
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- Figure 7: France: interest in DIY innovations, March 2021
The Impact of COVID-19 on DIY Retailing
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- Short, medium and long term impact on the sector
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- Figure 8: Short, medium and long term impact of COVID-19 on DIY retailing, May 2021
- Opportunities and threats
- Online advances by several years due to COVID-19 restrictions
- Leveraging the power of technology to enhance service
- AR can help customers visualise the products in situ
- Using apps to ride on the convenience trend
- COVID-19 brings a wave of new demand
- New store formats, new opportunities
- Concessions provide opportunities with one-stop shoppers
- Smaller specialists could suffer
- Competition from online and non-specialists is greater than ever
- How long will interest in DIY projects remain elevated?
- How COVID-19 will reshape the industry
- Rapid delivery could be a key differentiator moving forward
- Eco-friendly credentials and sustainability could gain further traction
- Community and localism here to stay
- Discounters could strengthen their position in DIY
- Physical and digital merge providing a feeling of shopping in-store from home
- The impact of COVID-19 on consumer behaviour across Europe
- COVID-19 concerns remain steady
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- Figure 9: Europe: those extremely worried about the risk of being exposed to COVID-19, March 2020-May 2021*
- Impact of COVID on unemployment: worst could be yet to come?
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- Figure 10: Europe: financial impact of COVID-19, March 2021*
- Consumers in Spain and Italy most likely to have cut back on non-essential spending
- Consumers in mainland Europe most concerned about time spent in-store
- Click and collect enhances online capacity
- Contactless payment booms
- Staying closer to home benefits local businesses
- Online shopping grows in popularity
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- Figure 11: Europe: changes to shopping behaviour since the start of the COVID-19 outbreak, May 2021*
- Home and garden products generally not a spending priority but DIY the exception
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- Figure 12: Net balance* of expected spending on selected items in the next month, May 2021**
- Mainland Europeans more pessimistic about home and garden spending than British
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- Figure 13: Europe: expected spending on home and garden products in the next month, May 2021*
- How the crisis is impacting on key consumer segments
- Women are more concerned about the virus
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- Figure 14: Europe: those extremely worried about the risk of being exposed to COVID-19, by gender and age, May 2021*
- Women most likely to be shopping more online in all countries
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- Figure 15: Europe: consumers shopping more online, by gender and age, May 2021*
- Younger age groups keener on click and collect
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- Figure 16: Europe: consumers using click-and-collect more, by gender and age, May 2021*
- Women and older people most likely to limit time in-store
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- Figure 17: Europe: consumers trying to limit the time they spend in-store, by gender and age, May 2021*
- Spanish consumers most likely to be shopping local
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- Figure 18: Europe: consumers shopping more from local businesses, by gender and age, May 2021*
- COVID-19: market context
- France
- Germany
- Italy
- Spain
- UK
Issues and Insights
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- COVID-19 accelerates trend for proximity retailing in DIY
- The growing importance of “home” and movement restrictions boost home improvement and DIY
The Market – Key Takeaways
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- Economy set to recover in 2021
- DIY market grew 13% in 2020
- Retailers grow strongly too, but less than the market
- Most spending goes through the big sheds
- The housing market is shifting
Consumer Spending
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- The pandemic has hit the economy hard
- Mintel DIY market size
- 13% growth estimated for 2020
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- Figure 19: France: DIY products – The Mintel market size (including VAT), 2016-20
- DIY-related spending categories
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- Figure 20: France: consumer spending in detail (including VAT), 2016-20
Sector Size and Forecast
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- Figure 21: France: DIY specialists, sales (excluding VAT), 2016-20
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- Figure 22: France: DIY specialists, forecast sales (excluding VAT), 2021-25
- Inflation
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- Figure 23: France: consumer prices* of DIY-related categories, annual % change, 2016-20
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- Figure 24: France: consumer prices* of DIY related categories, annual % change, January 2020-March 2021
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Market Drivers
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- Home ownership
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- Figure 25: France: tenure types: owners vs tenants, % of households, 2011-19
- The housing market – A shift in 2021?
- Consumer spending plans
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- Figure 26: France: consumers’ planned spending on housing and home, Q1 2018-Q2 2021
Channels of Distribution
Companies and Brands – Key Takeaways
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- Leroy Merlin remains the solid leader
- 2020 saw varying performances
- Emerging trends
- An increasingly concentrated sector
- Online is accelerating
Leading Players
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- New store formats
- Do-it-for-me services
- Marketplaces
- Recovery at Kingfisher in 2020
- Further expansion from Les Mousquetaires
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- Figure 27: France: leading specialist DIY retailers: sales, 2016-20
- Figure 28: France: leading specialist DIY retailers: outlet numbers, 2016-20
Market Shares
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- Figure 29: France: leading specialist DIY retailers: shares of all specialist DIY retailers’ sales, 2016-20
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Online
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- Online retailing in France
- Online sales of DIY
- Leading online players
- The consumer – Key takeaways
- Who shops for DIY products
- The growing importance of online
- The key players
- The significance of “home”
- DIY shopping has changed
- Growing confidence
- What consumers want
Who Shops for DIY Products
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- Figure 30: France: engagement in DIY shopping, by gender and age, March 2021
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- Figure 31: France: engagement in DIY shopping, by monthly income bracket and housing tenure, March 2021
- In-store vs online shopping for DIY products
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- Figure 32: France: channels used to purchase DIY products in the past year, by age group, March 2021
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- Figure 33: France: channels used to purchase DIY products in the past year, by age group and gender, March 2021
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Where They Shop for DIY Products
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- Leroy Merlin has a clear lead
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- Figure 34: France: retailers used to purchase DIY products in the last 12 months, in-store or online, March 2021
- Trend data
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- Figure 35: France: percentage of shoppers using leading specialist DIY retailers, 2018-21*
- Hypermarkets and generalist online retailers most popular amongst women
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- Figure 36: France: retailers used to purchase DIY products in the last 12 months, in-store or online, by gender, March 2021
- Leroy Merlin appeals to older shoppers…
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- Figure 37: France: retailers used to purchase DIY products in the last 12 months, by age group, March 2021
- …and the more affluent
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- Figure 38: France: retailers used to purchase DIY products in the last 12 months, by net monthly household income, March 2021
- Leroy Merlin and Amazon are joint most popular online
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- Figure 39: France: retailers used to purchase DIY products in the last 12 months, in-store or online March 2021
COVID-19 Related Attitudes and Behaviours in DIY
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- The importance of home
- The way people shop has changed
- Consumers feel more confident about DIY
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- Figure 40: France: COVID-19 related attitudes and behaviours in DIY, March 2021
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- Figure 41: France: COVID-19 related attitudes and behaviours in DIY, by gender, March 2021
Interest in DIY Innovations
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- Learning DIY skills online
- Technology is the future
- New ways to shop…
- …and communicate
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- Figure 42: France: interest in DIY innovations, March 2021
Appendix – Data sources and Abbreviations
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- Abbreviations
- Data sources
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