What you need to know

Meat snacks recorded an impressive 32.8% growth in 2020 as one of the leading segments in snack sales. Moving forward, meat snacks will continue to be an important category with growth rate outperforming that of total snacks and in-home food. Growth will be generated from premiumisation of products, as consumption volume is not likely to soar in neat future.

Food craving is the most important reason to eat meat snacks, far exceeding other factors such as protein supplement and filling hunger. However, this important motivator is inadequately addressed in the market. New product development from overseas market can inspire how to lift food indulgence for meat snacks.

Meat snacks is characterised by the high competitive market environment and high growth potential. New entrants can focus on very specific sub-segments to be competitive. Competitiveness can be derived from non-product level factors, such as lifestyle, sub-culture and professionalism. For example, there is an opportunity for professional brands specialising in children’s nutrition to tap into the children’s meat snacks.

Covered in this Report

  • Meat snack market size and growth outlook

  • Growth catalysts in the meat snack segment

  • New product inspirations from overseas market

  • Meat snack consumption trend, purchasing channels and motivations


Meat snacks are defined as snacks prepared from meat products such as pork, beef, poultry. Products include but are not limited to sausages, sticks and jerky.

Because seafood snacks prepared from fish, shrimp and other seafood are usually considered as meat snacks in sales, they are also included in the market size of meat snacks.


Traditional Chinese braised meat products usually sold in bulk and not pre-packaged are excluded from the market size.

Back to top