What you need to know
Although hit by the COVID-19 in the beginning of 2020, the beauty retailing market rebounded soon after the lockdown period. Beauty retailing led the growth in China’s total retail market, at a rate of 13.6%. Online channels received a boost in 2020, while niche and special beauty retailers such as HARMAY, THE COLOURIST have taken some share from traditional beauty retailers.
Consumers choose to purchase in physical stores because they value their quality and experience; they choose online channels due to the competitive prices and wider products range. Live streaming channels enjoyed rapid growth from the surge in online shopping, but still carry an image of being ‘cheap’ in consumers’ perceptions. In-store education elements such as product demonstrations and ingredient knowledge continue to be a key driver of footfall.
Covered in this Report
Retail sales in the beauty market in China include the following products: body care, colour cosmetics, deodorants, depilatory products, facial care, fragrances, hair colorants, hair styling agents, oral hygiene, shampoo & conditioners, shaving products, soap, bath & shower products and sun care.
Channels covered in this Report:
Chain retailers (eg Sephora, Gialen, Watsons, Mannings)
Cosmetology specialised retailers (eg Omey, Dr Plant)
Brand specialty stores (eg Innisfree, Etude House, Kiehl’s, L’Occitane)
Independent beauty stores (eg private-owned colour cosmetics store, girl’s stores)
Brand counter at department stores/shopping malls
Supermarkets/hypermarkets
Online channels (eg Tmall, Taobao, JD, Pinduoduo, Xiaohongshu, Tiktok, WeChat).
