Table of Contents
Executive summary
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- The market
- Market size
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- Figure 1: France: online grocery retailing estimated market size, 2016-20
- COVID-19 impacts economic growth
- Financial insecurity for many consumers
- The population is ageing
- Shopping online and on mobiles is growing
- Companies and brands
- Leading players
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- Figure 2: France: leading grocery retailers’ online sales estimated as % of all online grocery spending, 2020
- Competitive strategies
- Government is supporting small companies to digitalise
- The consumer
- Engagement in online grocery shopping
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- Figure 3: France: online grocery shopping by age, December 2020
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- Figure 4: France: online grocery shopping by financial situation, December 2020
- How they receive their online grocery orders
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- Figure 5: France: delivery/collection options for online grocery orders, December 2020
- Retailers shopped with
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- Figure 6: France: retailers used to shop for groceries online, December 2020
- Reasons for not shopping online for groceries
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- Figure 7: France: reasons for not shopping online for groceries, December 2020
Impact of COVID-19 on Online Grocery Retailing
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- Short, medium and long term impact on the sector
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- Figure 8: Short, medium and long term impact of COVID-19 on online grocery retailing, March 2021
- Opportunities and threats
- The pandemic presents new prospects in online grocery
- Delivery boxes: a new opportunity
- Online shopping could help cash-strapped shoppers control spending
- Grocery delivery services speed up
- High delivery charges pose a threat to online grocery
- Profitability concerns dampen optimism
- How COVID-19 will reshape the industry
- Food marketplaces widen offer
- Supporting the local community will gain further relevance
- Mobile apps facilitate home delivery for smaller players
- Discounters moving into online grocery
- The impact of COVID-19 on consumer behaviour across Europe
- Concerns around exposure to COVID-19 fall as vaccine roll-out begins
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- Figure 9: Europe: those extremely worried about the risk of being exposed to COVID-19, March 2020-February 2021*
- The financial impact of COVID-19
- Furlough and job losses
- Spending falls and consumers look to save where possible
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- Figure 10: Europe: financial impact of COVID-19, February 2021*
- Changes to shopping behaviour
- Non-essential spending reduced
- Online shopping receives major boost
- Click-and-collect finds new meaning amidst the pandemic
- Localism rises up the agenda
- Second wave leads to renewed stockpiling
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- Figure 11: Europe: changes to shopping behaviour since the start of the COVID-19 outbreak, February 2021*
- Consumers prioritising healthy eating since the pandemic
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- Figure 12: Europe: changing priorities since the COVID-19 outbreak, February 2021*
- Spending intentions
- Food sector sees planned spending vary by country
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- Figure 13: Net balance* of expected spending on selected items in the next month, February 2021**
- British consumers planning to spend more on food in the next month
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- Figure 14: Europe: net balance* of expected spending on food excluding takeaways/home delivery in the next month, February 2021**
- How the crisis is affecting key consumer segments
- Women and older people most concerned about the pandemic
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- Figure 15: Europe: those extremely worried about the risk of being exposed to COVID-19, by gender and age, February 2021*
- Younger consumers embracing click-and-collect
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- Figure 16: Europe: consumers using click and collect more, by gender and age, February 2021*
- Online shopping boom is relatively uniform
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- Figure 17: Europe: consumers shopping more online, by gender and age, February 2021*
- Younger and middle-aged consumers more likely to be cutting back on non-essential spend
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- Figure 18: Europe: consumers cutting back on non-essential spending, by gender and age, February 2021*
COVID-19: market context
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- France
- Germany
- Italy
- Spain
- UK
Issues and insights
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- How can online grocers retain cash-strapped shoppers beyond the COVID-19 epidemic
- Addressing the growing importance of localism
The market – Key takeaways
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- COVID-19 impacts economic growth
- Financial insecurity for many consumers
- Old age dependency ratio is increasing
- Shopping online and on mobiles is growing
- Online grocery spending up by 40% in 2020
Market drivers
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- Economic overview
- GDP fell by 8% in 2020
- 2021 may see recovery of over 5%
- Financial insecurity for many consumers
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- Figure 19: France: changes to consumers’ financial situation as a result of the COVD-19 outbreak, selected dates, 2020/21
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- Figure 20: France: important qualities in food/drink post-COVID, July 2020
- Population size and structure
- Old age dependency ratio is increasing
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- Figure 21: France: population size and age structure, 2019-30
- Inflation
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- Figure 22: Inflation, year-on-year change in food and non-alcoholic beverage and alcoholic beverages and tobacco prices, 2016-20
- Figure 23: France: inflation, year-on-year change in food and non-alcoholic beverage and alcoholic beverages and tobacco prices, January 2019-December 2020
- Device ownership and online participation
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- Figure 24: France: internet access methods, July 2020
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- Figure 25: France: participation in online shopping by device, July 2020
- Shifts in consumer spending, lifestyles and behaviour since COVID-19
- How permanent will the shift to online shopping be?
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- Figure 26: France: post-COVID food and drink aspirations, July 2020
- Growing localism
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- Figure 27: France: post-COVID food and drink aspirations, July 2020
- “Green” shopping
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- Figure 28: France: attitudes toward healthy eating and sustainability, July 2020
Market size
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- Online grocery spending up by 40% in 2020
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- Figure 29: France: online grocery retail sales (including VAT), 2016-20
Companies and brands – Key takeaways
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- Leclerc dominates a concentrated market
- Faster and more convenient grocery shopping services
- More options with Drive click&collect orders
- Marketplaces an opportunity to diversify and expand ranges
- Government is supporting small companies to digitalise
Leading retailers and market shares
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- Market shares
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- Figure 30: France: leading grocery retailers’ online sales estimated as % of all online grocery spending, 2020
- Revenues
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- Figure 31: France: leading online grocery retailers by estimated sales (excluding VAT), 2016-20
- Google search interest
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- Figure 32: France: search interest on Google, selected grocery retailers, last 12 months, March 2020-March 2021
Competitive strategies
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- Faster and more convenient grocery shopping services
- Lockers
- Ultra-fast via delivery partners
- Pedestrian Drives
- Diversifying services at Drive outlets
- Selling local produce
- The changing role of Amazon
- Ones to watch
- Marketplaces expand offer available to consumers
The consumer – Key takeaways
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- Half shop online for groceries
- Millennials shop most
- Lower engagement in poorer households
- Delivery options are increasing
- Amazon is the leading retailer
- Fresh produce is the main deterrent to shopping online
Engagement in online grocery shopping
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- Figure 33: France: engagement in online grocery shopping, December 2020
- Demographics of online grocery shoppers
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- Figure 34: France: online grocery shopping by age, December 2020
- Usage peaks among younger consumers of both sexes
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- Figure 35: France: online grocery shopping by age and gender, December 2020
- Parents are more likely to shop online for groceries
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- Figure 36: France: online grocery shopping by gender and parental status, December 2020
- Convenience can be costly
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- Figure 37: France: online grocery shopping by financial situation, December 2020
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How they receive their online grocery orders
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- Figure 38: France: delivery/collection options for online grocery orders, December 2020
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- Figure 39: France: delivery/collection options for online grocery orders, Ile de France vs all France, December 2020
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Retailers shopped with
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- Amazon is the most used retailer
- Leclerc is the dominant grocer
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- Figure 40: France: retailers used to shop for groceries online, December 2020
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- Figure 41: France: online retailers used for grocery shopping in the last 12 months by age, income and parental status, online generalist retailers, December 2020
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- Figure 42: Online retailers used for grocery shopping in the last 12 months by age, income and parental status, grocery retailers, December 2020
Reasons for not shopping online for groceries
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- Fresh produce the main concern from those who don’t shop online for groceries
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- Figure 43: France: reasons for not shopping online for groceries, December 2020
- Older people held back most by fresh food and shopping experience and younger by cost
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- Figure 44: France: reasons for not shopping online for groceries, by demographics, December 2020
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- Figure 45: France: reasons for not shopping online for groceries, by type of non-online grocery shopper, December 2020
Appendix – Data sources and abbreviations
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- Abbreviations
- Data sources
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