Beauty Consumers in Lower Tier Cities – China – December 2020
£ 3,695 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
£ 3,695 (Excl.Tax)
“Although they widely use online information channels, lower tier city consumers have more trust in ‘ordinary people’. They are active users of online shopping channels but have widespread distrust about the authenticity of products bought online. Many are using essence/serum in addition to toner, lotion and cream, but there is still great potential for them to upgrade to advanced functions. They may have heard of sensitive skin but have a vague idea of what it means, etc. This is the profile of lower tier city females who are ‘in transition’ and are catching up with tier one city counterparts. To target these audiences, which have huge potential, brands need to first understand the differences in perceptions, understanding and habits between them and tier one city consumers and then adjust their marketing strategies to better compete in lower tier markets.”
– Anne Yin, Research Analyst
Key issues covered in this Report
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.