- Contents
- *Overview
- What you need to know
- Key issues covered in this Report
- Definition
- COVID-19: market context
What you need to know
The pandemic is changing the way Americans shop for and prepare food and how and when they eat, accelerating snacking but also motivating a return to the kitchen and more home cooking. Many Americans also intend to continue spending more time in the kitchen creating opportunities for retailers to help them follow through on their good intentions.
Key issues covered in this Report
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The impact of COVID-19 on mealtime and snack behaviors
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Motivations for meals and snacks throughout the day
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Meal and snack preparation methods by daypart
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Anticipated post-pandemic behaviors
Definition
This Report is the first of its kind from Mintel and represents one part of a series on consumer behavior as it relates to food, drink and foodservice. The other Reports in this series include:
This Report lays the groundwork for examining the food and drink behaviors of US consumers.
COVID-19: market context
The first COVID-19 case was confirmed in the US in January 2020. It was declared a global health pandemic and national emergency in early March 2020. Across the US, various stay-at-home orders were put in place in Spring 2020, and nonessential businesses and school districts closed or shifted to remote operations. The remainder of 2020 saw rolling orders, as states and local governments relaxed and reinforced guidelines according to the spread of the virus in each region.
Vaccine distribution began in December 2020, and it is expected take anywhere from July to December 2021 for 70-90% of the population to be vaccinated to reach herd immunity. Mintel anticipates business operations in the US will remain in a state of flux through 2021 as the vaccine is widely administered.
