Table of Contents
Introduction And Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & terms
- Abbreviations
- Terms
Executive Summary
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- Sugar loses ground as a kitchen staple
- Low carb diets discourage sugar consumption
- Overweight/obese hits epidemic proportions
- Increase in Type II diabetes rates
- A $2.1 billion market
- Five segments—two show positive growth
- Store brands are strongest in sugar; branded products control rest of market
- Advertising and promotions seasonally oriented
- 98% of sugar and sweeteners sold through supermarkets
- Sugar is found in more than 90% of households
- Monthly household usage patterns differ by product
- Personal usage declines
- Agreement that sugar leads to weight gain increases
- No changes predicted in home baking habits
- Concern about weight and health will continue
- Has the low carb trend peaked?
- Flat sales expected, with continued decline in constant dollars
Market Drivers
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- Sugar loses importance as an ingredient for home use
- Low carb diets contribute to increase in sales of sucralose
- The nation’s obesity/overweight crisis
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- Figure 1: Incidence of overweight and obese Americans aged 18 and older, 1994-2002
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- Figure 2: Attitudes to eating and dieting, January 2002-September 2002
- Type II diabetes increases
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- Figure 3: Prevalence of Type II diabetes by Body Mass Index for men and women, 1988-1994
Market Size & Trends
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- Figure 4: Total U.S. retail sales of sugar and sweeteners, at current and constant prices, 1999-2004*
- Estimated Wal-Mart sugar and sweetener sales
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- Graph 1: Total U.S. retail sales of sugar and sweeteners, at current and constant prices, 1999-2004*
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Market Segmentation
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- Figure 5: Sales of sugar and sweetener market, segmented by product type, 2002 & 2004*
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- Graph 2: Market share of sugar and sweetener market segments, 2002 & 2004*
- White granulated sugar
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- Figure 6: Sales of white granulated sugar, at current and constant prices, 1999-2004*
- Syrup/molasses/honey
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- Figure 7: Sales of syrup/molasses/honey, at current and constant prices, 1999-2004*
- Non-sugar sweeteners
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- Figure 8: Sales of non-sugar sweeteners, at current and constant prices, 1999-2004*
- Brown/flavored/powdered sugar
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- Figure 9: Sales ofbrown/flavored/powdered sugar, at current and constant prices, 1999-2004*
- Sucralose
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- Figure 10: Sales of sucralose, at current and constant prices, 1999-2004*
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Supply Structure
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- FOREIGN TRADE
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- Figure 11: Exports of sugar, molasses, and other sweeteners (FAS values), 1999-2003
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- Figure 12: Imports of sugar, molasses, and other sweeteners (customs values), 1999-2003
- COMPANIES AND BRANDS
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- Figure 13: Manufacturer sales of sugar and sweeteners in the U.S., 2002 & 2004*
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- Graph 3: Manufacturer sales of sugar and sweeteners in the U.S., 2004*
- White granulated sugar
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- Figure 14: Manufacturer brand sales of white granulated sugar in the U.S., 2002 & 2004*
- Syrup/molasses/honey
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- Figure 15: Manufacturer brand sales of syrup/molasses /honey in the U.S., 2002 & 2004*
- Non-sugar sweeteners
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- Figure 16: Manufacturer brand sales of non-sugar sweeteners in the U.S., 2002 & 2004*
- Brown/powdered/flavored sugar
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- Figure 17: Manufacturer brand sales of brown/powdered/flavored sugar in the U.S., 2002 & 2004*
- Sucralose
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- Figure 18: Manufacturer brand sales of sucralose in the U.S., 2002 & 2004*
- Major manufacturers
- Domino Sugar Company (Flo-Sun, Incorporated)
- California and Hawaiian Sugar Refining Company (C&H Sugar)
- The Imperial Sugar Company
- PepsiCo, Inc.
- Pinnacle Foods
- ACH Food Companies, Inc.
- International Multifoods Corporation
- Merisant
- Cumberland Packing Corporation
- McNeil Specialty Products (Johnson & Johnson)
Advertising & Promotion
Retail Distribution
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- Introduction
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- Figure 19: U.S. retail sales of sugar and sweeteners by channel, 2002 & 2004*
- Supermarkets
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- Figure 20: U.S. supermarket sales of sugar and sweeteners, at current and constant prices, 1999-2004*
- Supermarket operating data
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- Figure 21: Top supermarket operating statistics, latest fiscal year-end
- Figure 22: Percentage change from latest fiscal year-end versus year prior
The Consumer
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- Introduction
- Household usage of sugar and sweeteners
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- Figure 23: Household usage of sugar and sweeteners, January-September 2003
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- Figure 24: Household usage of sugar and sweeteners, by age, January-September 2003
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- Figure 25: Household usage of sugar and sweeteners, by race/ethnicity, January-September 2003
- Amount of sugar used per month per household
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- Figure 26: Household usage of sugar in past 30 days, January-September 2003
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- Figure 27: Household usage of sugar in past 30 days, by household income, January-September 2003
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- Figure 28: Household usage of sugar in past 30 days, by race/ethnicity, January-September 2003
- Amount of sugar substitute used on an average day per household
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- Figure 29: Household usage of sugar substitute on an average day, January-September 2003
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- Figure 30: Household usage of sugar substitute on an average day, by age, January-September 2003
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- Figure 31: Household usage of sugar substitute on an average day, by race/ethnicity, January-September 2003
- Amount of syrup use per month per household
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- Figure 32: Household usage of pancake syrup, January-September 2003
- Frequency of use
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- Figure 33: Usage of sugar/artifical sweeteners, September 2002 and June 2004
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- Figure 34: Usage of sugar/artifical sweeteners, by age, September 2002 and June 2004
- Sugar and sweetener form preferences
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- Figure 35: Preferred form of sugar and sweeteners, September 2002 and June 2004
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- Figure 36: Preferred form of sugar and sweeteners, September 2002 and June 2004
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- Figure 37: Preferred form of sugar and sweeteners, September 2002 and June 2004
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- Figure 38: Preferred form of sugar and sweeteners, by household income, June 2004
- Attitudes towards sugar
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- Figure 39: Attitudes towards sugar, September 2002 and June 2004
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- Figure 40: Attitudes towards sugar, by gender, September 2002 and June 2004
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- Figure 41: Attitudes towards sugar, by age, September 2002 and June 2004
- Summary
Future & Forecast
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- FUTURE TRENDS
- Home baking levels will remain about the same
- Continuing concern about overweight/obese consumers
- Retreat from low carb?
- MARKET FORECAST
- Sugar and sweeteners
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- Figure 42: Forecast of total U.S. retail sales of sugar and sweeteners*, at current and constant prices, 2003-2008
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- Graph 4: Total U.S. retail sales of sugar and sweeteners*, 1999-2003, and Mintel’s forecast, 2004-2008
- White granulated sugar
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- Figure 43: Forecast of U.S. sales of white granulated sugar*, at current and constant prices, 2003-2008
- Syrup, molasses, and honey
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- Figure 44: Forecast of U.S. sales of syrup/molasses/honey*, at current and constant prices, 2003-2008
- Non-sugar sweeteners
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- Figure 45: Forecast of U.S. sales of non-sugar sweeteners*, at current and constant prices, 2003-2008
- Brown, flavored, and powdered sugar
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- Figure 46: Forecast of U.S. sales of brown/flavored/powdered sugar*, at current and constant prices, 2003-2008
- Sucralose
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- Figure 47: Forecast of U.S. sales of sucralose*, at current and constant prices, 2003-2008
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Developments
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- CATEGORY REVIEW
- Recent editorials from GNPD:
- EQUALly balanced May-2004
- Ingredients in Use: Sweeteners Dec-2003
- May-2003,Category Review: Sweeteners & Sugar (with tables updated to June 2004 for this report)
- Introduction
- Executive Summary
- Definitions
- Launch Activity
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- Figure 49: Total sweetener and sugar introductions, by global region, 2000-2004
- Product Trends
- Forecast/Predictions
- NEW PRODUCT BRIEFS
- Merisant: Equal Zero Calorie Sweetener Tablets Travel Pack
- Hain-Celestial Group: Hain Pure Foods Organic Sugar
- Johnson & Johnson: McNeil Consumer Products Splenda
- H-E-B: Hill Country Fare Pure Honey
- Kash n’ Karry: Astpartame Sweetener
- Simply Lite: Sweet’N Low Brown Sugar Extension
- GBF Manufacturing: Aunt Patty’s Honey Crystals
- Target: Market Pantry Calorie-Free Sweetener
- Stadt: Natra Taste Sugar Substitute
- Tate & Lyle: Domino Sugar
- Imperial Sugar: Billington’s All-Natural Sugar Crystals
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