- Contents
- *Overview
- What you need to know
- Key issues covered in this Report
- Covered in this Report
- Excluded
What you need to know
Growing interest and pride in traditional culture not only drive spending on festive foods but also inspire new product innovation and marketing stories. In the long term, iconic festive foods have the potential to become IPs themselves, which has already been seen with ingredients and flavours originating from festive foods.
The diversity of China’s food culture and fast development of e-commerce make it a good time for brands to find regional specialities and promote them beyond their home markets. Besides novelty and fun-seeking, brands should also be aware of increasingly health-conscious consumers and respond to their needs in a smart way.
Key issues covered in this Report
Market factors, including the impact of COVID-19 on the festive foods market
Launch activity and product innovation
Consumer behaviour and perception of festive foods
Growth opportunities
Covered in this Report
Mintel defines festive foods as foods and drinks purchased or consumed (for self-consumption as well as for gifting) during both traditional and Western festivals.
Besides traditional festive foods such as mooncakes, zongzi, other foods like fresh fruits, tea leaves, chocolate confectionery, health supplements, and baked goods are also included in this Report.
