- Contents
- *Overview
- What you need to know
- Covered in this report
- Excluded
- Sub-group definitions
- Figure 1: Definition of low/mid/high MHI groups, by monthly household income and city tier
What you need to know
According to Mintel’s 2021 Trends Health Undefined and Digital Dilemmas, while technology creates more mainstream opportunities for consumers to take charge of their health, advancements in technology are also causing people to feel burnout due to its hyper-connection and data complexity. Such trends are happening in the China health technology market. While consumers express strong eagerness to try health technology products despite usage being low, they also place strong importance on practical functions and the need for less complex data.
To find a balance between offering users holistic health improvement and addressing their technological concerns, advancements in functionality and data simplification are two major opportunities in the health technology market.
Mintel’s Identity Trend Driver explores how consumers also want to express the unique side of themselves through the products they purchase and use. Health technology products with a trendy proposition, especially those with better-designed product appearance, popular functionalities, as well as social features, could be another opportunity given this major consumer trend driver.
Covered in this report
This Report only covers the household market for health technology in the China market. Three types of products are covered:
Medical devices refer to healthcare products or equipment that a person uses for medical diagnosis, including monitoring or treating disease (eg sphygmomanometers, glucometers, physiotherapy equipment and oxygen machines).
Health and fitness devices refer to those not specifically designed for medical use but contributing to a healthy lifestyle (eg fitness wearables, weight scales).
Health apps refers to the use of mobile apps that enable a person to manage specific health conditions, achieve health, diet and fitness goals and interact with healthcare organizations (including online clinic service and AI-powered medical consultation).
Excluded
Medicines, drugs, vaccines, healthcare products and equipment that help people with physical impairments become more independent, and B2B products and services that cannot be applied at home are excluded.
