Table of Contents
Executive Summary
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- The market
- COVID-19 boosts night-in activities
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- Figure 1: Expected impact of COVID-19 on the night in, short, medium and long term, 19 February 2021
- Strong desire for a night out
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- Figure 2: Activities consumers are most looking forward to after social distancing measures are relaxed, IoI, February 2021
- Consumer finances healthy despite lockdown
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- Figure 3: How consumers expect their personal financial situation to change in the next 12 months, NI and RoI, January 2021
- Work hour recovery might dampen night-in activities
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- Figure 4: Average work hours per week, RoI, Q1 2015-Q3 2020
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- Figure 5: Activities consumers struggle to find time for during a work day, NI and RoI, August 2020
- Online shopping as a leisure activity increases due to COVID-19
- Companies, innovations and brands
- The consumer
- TV viewing (both live and streamed) big winners
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- Figure 6: Types of activities engaged as part of a night-in during the last month, NI and RoI, January 2021
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- Figure 7: If consumers are spending more or less time on night in activities compared to 12 months ago, NI and RoI, January 2021
- COVID-19 and winter months boosting in-home activities
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- Figure 8: Agreement with statements relating to nights in, NI and RoI, January 2021
- What we think
The Market – Key Takeaways
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- COVID-19 boost night-in activities
- Strong desire for a night out
- Consumer finances healthy despite lockdown
- Work hour recovery might dampen night-in activities
- Online shopping as a leisure activity increases due to COVID-19
Market Drivers
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- Short-, medium- and long-term impact on the industry
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- Figure 9: Expected impact of COVID-19 on the night in, short, medium and long term, 19 February 2021
- COVID-19 keeping most entertainment at home in 2020-21
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- Figure 10: How worried consumers are about the risk of being exposed to COVID-19, IoI, March 2020-February 2021
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- Figure 11: Agreement with statements relating to grocery shopping and COVID-19, IoI, March 2020-February 2021
- Lockdown causing pent-up demand for out-of-home activities
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- Figure 12: Activities consumers are most looking forward to after social distancing measures are relaxed, IoI, February 2021
- Consumer finances healthy despite lockdown
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- Figure 13: How consumers rate their current personal financial situation, NI and RoI, November 2018-January 2021
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- Figure 14: How consumers expect their personal financial situation to change in the next 12 months, NI and RoI, January 2021
- Figure 15: Agreement with the statement “I am cutting back on non-essential spending”, NI and RoI, February 2021
- Work hours recovering
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- Figure 16: Average work hours per week, RoI, Q1 2015-Q3 2020
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- Figure 17: Average work hours per week, NI, 2015-20
- Commute time reduced during lockdown, but consumers still feel they have little free time
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- Figure 18: Length of time consumers spend travelling to work before and during COVID-19, Ni and RoI, August 2020
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- Figure 19: Activities consumers struggle to find time for during a work day, NI and RoI, August 2020
- Online shopping as a leisure activity increases due to COVID-19
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- Figure 20: Estimated online and mobile retail expenditure, IoI, NI and RoI, 2015-20
Innovations – Key Takeaways
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- Streaming services grow in popularity
- Restaurants think of innovative ways to serve consumers
- Consumers still crave the bar experience during nights in
Who’s Innovating?
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- Streaming services performing at an all-time high
- Prepared meal launches are declining
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- Figure 21: Number of new product launches in prepared meals, UK and Ireland, 2016-20
- Restaurants get creative to support customers
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- Figure 22: Home by Nico Cooking The Hebrides
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- Figure 23: Facebook post of Cyprus Avenue announcing a competition to celebrate the launch of its new Cornershop website
- Decline in NPD for alcohol between 2019-20
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- Figure 24: New alcohol product launches, by top five sub-category, UK and Ireland, 2016-20
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- Figure 25: Picture from the Hatfield House Facebook page, October 2020
The Consumer – Key Takeaways
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- TV viewing (both live and streamed) big winners
- COVID-19 and winter months boosting in-home activities
Types of Night-in Activities
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- Watching TV key night in activity
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- Figure 26: Types of activities engaged as part of a night-in during the last month, NI and RoI, January 2021
- COVID-19 has boosted overall engagement in night-in activities
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- Figure 27: If consumers are spending more or less time on night in activities compared to 12 months ago, NI and RoI, January 2021
- COVID-19 sees half of Irish consumers stream more
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- Figure 28: Consumers who have watched live TV or streaming/ on-demand as part of a night-in during the last month, by gender, NI and RoI, January 2021
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- Figure 29: If consumers are watching video streaming services (eg Netflix, Amazon Prime Video) more, less or the same amount due to COVID-19, IoI, December 2020
- Women more likely to spend time with their children
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- Figure 30: Consumers who have spent time with their children as part of a night-in during the last month, by gender, NI and RoI, January 2021
- Drinking more likely to occur at the weekend
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- Figure 31: Consumers who have had a drink by themselves or with a friend/relative as part of a night in during the last month, by age group, NI and RoI, January 2021
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- Figure 32: How consumers’ alcohol (for home consumption) habits compared to their usual spending habits during COVID-19, IoI, April-November 2020
Night-in Behaviours
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- Most spending time at home
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- Figure 33: Agreement with statements relating to nights in, NI and RoI, January 2021
- Winter months more likely to keep mature consumers at home
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- Figure 34: Agreement with the statement “I’m more likely to have more nights in during the winter months as opposed to summer months”, by age group, NI and RoI, January 2021
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- Figure 35: Actual and projected population (%) for NI, by age, 2017 and 2041
- Figure 36: Actual and projected population (%) for RoI, by age, 2017 and 2046
- RoI consumers more likely to stay in for financial reasons
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- Figure 37: Agreement with statements relating to COVID-19 and finances, NI and RoI, February 2021
- Almost six in 10 spending more on night-in snacks and treats
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- Figure 38: Agreement with the statement “COVID-19/coronavirus has made me more likely to spend more on treats/snacks on a night in”, by socio-economic group, NI and RoI, January 2021
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- Figure 39: New product launches in the snack, sugar confectionary and chocolate confectionary sectors, UK and Ireland, 2015-20
- NI consumers more likely to use ready-made party foods
Appendix – Data Sources, Abbreviations and Supporting Information
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- Generational cohort definitions
- Abbreviations
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