Table of Contents
Executive Summary
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- The market
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- Figure 1: Estimated visitor expenditure on accommodation, IoI, NI and RoI, 2016-26
- Figure 2: Estimated projected visitor expenditure on accommodation, by index, IoI, NI and RoI, 2016-26
- Impact of COVID-19 on accommodation
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- Figure 3: Expected impact of COVID-19 on accommodation, short, medium and long term, December 2021
- Unemployment affects attitudes towards staycations
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- Figure 4: Unemployment rate, RoI, August 2019 – October 2021
- Figure 5: Unemployment rate, UK/NI, February 2018 – September 2021
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- Figure 6: Consumers’ behaviour towards if they are spending more, about the same or less on a holiday compared to before the COVID-19 outbreak, IoI, 2021
- Opportunities in staycations
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- Figure 7: Consumers who agree/disagree that quarantining rules have made them more likely to book accommodation in their own country, NI and RoI, 2021
- Innovations
- The consumer
- Most consumers did not use accommodation in the last year
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- Figure 8: Accommodation consumers used for overnight trips in the last 12 months, NI and RoI, 2021
- City breaks are popular amongst a third of Irish consumers
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- Figure 9: Reasons stated by consumers for accommodation use in NI and/or RoI only in the last 12 months, NI and RoI, 2021
- Fear of contracting COVID-19 is still high amongst Irish consumers
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- Figure 10: Reasons why consumers are not planning on using accommodation during an overnight trip, NI and RoI, 2021
- Consumers seek out adventurous accommodation
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- Figure 11: Consumers who agree, disagree or don’t know that upscaled rural stays (eg log cabins, glamping) are appealing to them, NI and RoI, 2021
- What we think
The Market – Key Takeaways
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- Rise in unemployment affects consumers wanting to staycation
- Opportunities in staycations
- Staff shortages across the tourism industry
Market Sizes
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- Impact of COVID-19 on accommodation
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- Figure 12: Expected impact of COVID-19 on accommodation, short, medium and long term, December 2021
- Expenditure on accommodation decreases by over 50%
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- Figure 13: Estimated visitor expenditure on accommodation, IoI, NI and RoI, 2016-26
- Figure 14: Estimated projected visitor expenditure on accommodation, by index, IoI, NI and RoI, 2016-26
Market Drivers
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- Unemployment affects attitudes towards staycations
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- Figure 15: Unemployment rate, RoI, August 2019 – October 2021
- Figure 16: Unemployment rate, UK/NI, February 2018 – September 2021
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- Figure 17: Consumers’ behaviour towards if they are spending more, about the same or less on a holiday compared to before the COVID-19 outbreak, IoI, 2021
- Opportunities in staycations
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- Figure 18: Consumers who agree/disagree that quarantining rules have made them more likely to book accommodation in their own country, NI and RoI, 2021
- COVID-19 impacts number of stays in accommodation
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- Figure 19: Number of premises, rooms/beds and room occupancy rate (%), RoI, 2019
- Figure 20: Number of premises, rooms and room occupancy rate (%), NI, 2019
- Staff shortages across the tourism industry
- International travel reopening could boost accommodation sector
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- Figure 21: Number of international passengers visiting Ireland, RoI, 2019-21
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- Figure 22: Number of international consumers visiting Ireland, by origin, 2021
Innovations – What You Need to Know
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- Consumers seek socially conscious accommodation companies
- Companies increase flexibility of booking process
- Companies aim to create memorable staycations for consumers
- Consumers are more considerate of reviews and reputation
Who’s Innovating?
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- Companies becoming more ethically and socially conscious
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- Figure 23: Key factors driving consumer behaviour regarding Mintel pillars surroundings and rights, UK and Ireland, 2021
- Flexibility for consumers with COVID-19 concerns
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- Figure 24: Consumer behaviours when booking accommodation, UK and Ireland, 2021
- Creating memorable experiences with staycations
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- Figure 25: Key factors driving consumer behaviour around experiences, UK and Ireland, 2021
- Importance placed on reviews and reputation
Companies and Brands
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- Center Parcs
- Key facts
- Hotel portfolio
- Recent developments
- Choice Hotels
- Key facts
- Hotel portfolio
- Recent developments
- Dalata Hotel Group
- Key facts
- Hotel portfolio
- Recent developments
- Hastings Hotels (NI only)
- Key facts
- Hotel portfolio
- Recent developments
- Hilton Hotels Group
- Key facts
- Hotel portfolio
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- Figure 26: Hilton Hotels brands and number of hotels/resorts and territories
- Recent developments
- Intercontinental Hotels Group
- Key facts
- Hotel portfolio
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- Figure 27: IHG categories and brands
- Recent developments
- Jurys Inn Hotel Group
- Key facts
- Hotel portfolio
- Recent developments
- Premier Inn
- Key facts
- Hotel portfolio
- Recent developments
- Radisson Blu
- Key facts
- Hotel portfolio
- Recent developments
- The Gresham Hotel Group (RoI only)
- Key facts
- Hotel portfolio
- Travelodge
- Key facts
- Hotel portfolio
- Recent developments
The Consumer – Key Takeaways
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- Majority of consumers did not use accommodation in the last 12 months
- City breaks are popular amongst a third of Irish consumers
- Booking online is the way forward for accommodation
Accommodation Preferences
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- The majority of consumers did not use accommodation in the last 12 months
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- Figure 28: Accommodation consumers used for overnight trips in the last 12 months, NI and RoI, 2021
- Older consumers were less likely to use accommodation
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- Figure 29: Accommodation consumers used for overnight trips in the last 12 months, by age, UK and Ireland, 2021
- FT and PT workers were more likely to use accommodation
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- Figure 30: Hotel accommodation used for overnight stays, by working situation, UK and Ireland, 2021
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- Figure 31: Hotel chains and independent hotels booked for overnight stays, by financial situation, UK and Ireland, 2021
- NI consumers with children more likely to book accommodation
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- Figure 32: Accommodation consumers used for overnight trips in the last 12 months, by children in household, UK and Ireland, 2021
Future Usage
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- Consumers plan to use hotel accommodation more in the next 12 months
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- Figure 33: Accommodation planned for an overnight stay in the next 12 months, UK and Ireland, 2021
- Younger consumers more likely to book in the next 12 months
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- Figure 34: Accommodation planned for an overnight stay in the next 12 months, by age, UK and Ireland, 2021
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- Figure 35: Key factors driving consumer behaviour around experiences, by age, UK and Ireland, 2021
- Consumers who earn more are likely to book hotel accommodation in the next 12 months
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- Figure 36: Hotel accommodation planned for an overnight stay in the next 12 months, by annual household income, NI, 2021
- Figure 37: Hotel accommodation planned for an overnight stay in the next 12 months, by annual household income, RoI, 2021
- Consumers with children planning to book accommodation in the next 12 months
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- Figure 11: Accommodation planned for an overnight stay in the next 12 months, by children in household, UK and Ireland, 2021
Reasons for Staying at Accommodation
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- City breaks are popular amongst a third of Irish consumers
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- Figure 38: Reasons stated by consumers for accommodation use in NI and/or RoI only in the last 12 months, NI and RoI, 2021
- Men are more open to a staycation
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- Figure 39: Reasons stated by consumers for accommodation use in NI and/or RoI only in the last 12 months, by gender, NI and RoI, 2021
- Figure 40: Consumers who would not use accommodation in the next six months because they think the COVID-19/coronavirus measures in place would make the experience less enjoyable, NI and RoI, 2020
- Lack of weddings affect accommodation booking
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- Figure 41: Consumers who plan/have booked accommodation for a wedding, NI and RoI, 2021
Reasons to Avoid Accommodation
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- Fear of contracting COVID-19 is still high amongst Irish consumers
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- Figure 42: Reasons why consumers are not planning on using accommodation during an overnight trip, NI and RoI, 2021
- Figure 43: How worried consumers are about the risk of being exposed to COVID-19, IoI, 2020-21
- Restrictions taint holiday experience
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- Figure 44: Consumers who have accepted, are hesitant or resistant towards the COVID-19 vaccines, NI, RoI and UK, 2021
Attitudes Towards Accommodation
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- Booking online is the way forward for accommodation
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- Figure 45: Consumer attitudes towards accommodation, NI and RoI, 2021
- Reviews dictate the future bookings of a company
- Older people take infection rates into consideration
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- Figure 46: Consumers who agree they take local infection rates into account before booking accommodation, by age demographic, NI and RoI, 2021
- Consumers seek out adventurous accommodation
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- Figure 47: Consumers who agree, disagree or don’t know that upscaled rural stays (eg log cabins, glamping) are appealing to them, NI and RoI, 2021
- Figure 48: Key factors driving consumer behaviour around experiences
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Abbreviations
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