Table of Contents
Impact of COVID-19 on Consumer Behaviour
-
- Consumers remain highly concerned about exposure to and impact of COVID-19
-
- Figure 1: Consumer concern about COVID-19, February 2020-January 2021
- Leisure spend severely dented by local and then national lockdowns
-
- Figure 2: Consumer expenditure on leisure/entertainment compared to prior to the COVID-19/coronavirus outbreak, 8-16 December 2020 and 8-13 January 2021
- Most people remain uncomfortable with going to leisure venues
-
- Figure 3: Consumers’ level of comfort doing various activities, 10-19 November 2020
Recent Leisure Activity Participation
-
- Local lockdowns result in record number of regular takeaway users
-
- Figure 4: Participation in leisure activities in the last month, fieldwork conducted 29 December 2020-6 January 2021
- The formalisation of casual dining
- Pent-up demand for (smaller) live events once lockdown ends
Changes to Leisure Activity Participation
-
- Hospitality sector hurt badly at crucial time of year
-
- Figure 5: Participation in food and drink related leisure activities in the last month, January 2016-January 2021
- Indoor venues and cultural events most reliant on a vaccine
-
- Figure 6: Participation in non-food and drink related leisure activities in the last month, January 2016-January 2021
Intentions to Participate in Leisure Activities
-
- Local and then national lockdowns halted pub goers’ plans to visit more often
-
- Figure 7: Anticipated frequency of participation in food and drink related leisure activities amongst visitors, October 2020 and January 2021
- Opportunity to engage fans of culture with virtual alternatives
-
- Figure 8: Anticipated frequency of participation in non-food and drink related leisure activities amongst visitors, October 2020 and January 2021
Promotions and Digital Interactions
-
- Participation in virtual leisure increased as restrictions set in
-
- Figure 9: Usage of leisure promotions and digital services, October 2020 and January 2021
Back to top