What you need to know
E-commerce has become the biggest competitor of shopping malls and the pandemic has made the situation worse because of lockdowns and worries of infection, especially in lower tier cities where traditional offline channels were stronger before.
However, consumers’ shopping mall visits have not been impacted by COVID-19 following the end of home quarantine. The overall visiting frequency has picked up to previous pre-COVID-19 levels since May 2020. But consumers have become more demanding. If it’s just for shopping, they prefer online to offline. As for the role of shopping malls, consumers want community-oriented destinations offering facilities and services such as appealing restaurants, libraries, and early-education institutions that satisfy social and familial needs in the future. Growing consumption power, upgraded lifestyles on the demand side, along with New Retail formats and technology on the supply side will help that goal to be achieved.
Key issues covered in this Report
The impact of COVID-19 on shopping malls
Launch activity and innovation
Consumer attitudes and behaviours towards shopping malls
Growth opportunities
Scope and definitions
Shopping malls are defined as one or more buildings forming a complex of stores, foodservice locations, and other businesses (such as cinemas, salons/day spas, fitness centres) with connecting walkways enabling visitors to walk from outlet to outlet. This includes both indoor and outdoor shopping malls and includes those with and without parking areas.
This Report focuses on traditional shopping malls only. Outlet malls (malls where a majority of retailers are outlet or discount stores) and strip malls (outdoor areas where several retail outlets exist side by side, often adjacent to one another, generally with a parking lot) may be mentioned, but are excluded from Mintel’s definition of shopping malls.
Note: Shopping malls are sometimes referred to as shopping centres.
