What you need to know

Household care product packaging is the category’s unsung hero. Consumers give it little thought; but when packaging problems arise, it can render a product unusable. Among all packaging attributes, consumers most appreciate convenience benefits. Packaging that’s easy to open and easy to store top the list. However, packaging that’s easy to recycle, that ships efficiently and that communicates instructions, health warnings and ingredients is also essential. Increasingly, packaging type is driven by product format. As the industry moves to concentrate and unit dose formats, packaging will become smaller, more sustainable and affordable.

Key issues covered in this Report

  • The impact of COVID-19 on household packaging and format trends

  • Competitive activity related to household packaging and format innovation

  • Consumer attitudes and behaviors related to household packaging and formats

Definition

This Report examines new product development and consumer attitudes toward household care packaging and formats in the US market. This includes packaging purchased with products but excludes packaging used for bulk transportation and industrial purposes.

The Report also considers consumer attitudes and brand innovation related to product formats such as detergent pods, concentrated formulas and wipes. It considers the role that labeling plays in enhancing packaging in terms of on-shelf appeal and providing product information.

Household care products include aircare, hard surface care, toilet care, cleaning equipment, dishwashing products, paper products and fabric care.

Back to top