What you need to know
The majority of urban Chinese consumers have become more conscious of weight management. This, together with the rising awareness of the importance of both healthy eating and exercise, have driven the retail sales of various weight management diet market segments (led by meal replacement powder/shakes) in recent years, especially after the outbreak of COVID-19.
As consumers become more sophisticated in their nutrition knowledge, the methods taken for weight management as well as product preferences, are also evolving. For example, consumers are turning away from restrictive products and lifestyles and are focusing more on the positives and the sciences behind. Brands addressing weight management may want to adopt less single-functional and more lifestyle-centric approaches to stay relevant and appealing to consumers in the long run.
Key issues covered in this Report
An overview of the trends in the retail weight management market in China
Consumer weight management habits, motivations, product and service usage
Popularity of different meal replacement products and their potential usage occasions
The impact of COVID-19 on consumers’ weight management consciousness and behaviours
Report scope
This Report covers the OTC medicines, health food certified supplements, food and drinks related to weight management.
The market size of the Report includes OTC weight loss medicines, weight loss supplements (health food certified) and nutritional meal replacement powders/shakes.
Other types of sports nutrition products (eg whey protein powders, whey protein bars) and normal food and drink with weight-management claims (eg reduced sugar, fat, calories, slimming or muscle gain functions, etc) are discussed in the Report but not included in market size.
