Table of Contents
Executive Summary
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- Market overview
- The impact of COVID-19 on the skin protection category
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- Figure 1: Expected impact of COVID-19 on skin protection, in the short, medium and longer term, November 2020
- The impact so far
- Short and medium term (November 2020 until December 2021)
- Long term (2022-25)
- Mintel Trend Drivers
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- Figure 2: Mintel Trend Drivers
- Challenges
- Brands need to encourage black consumers to use facial sunscreen
- Use of face masks increases demand for soothing solutions among those with acne-prone skin
- There are few options of body moisturizers for psoriasis treatment
- Opportunities
- Lightening treatments for melasma can attract women who experience this skin disorder
- Brands could develop solutions that protect rosacea-prone skin from blue light
- Sunscreens could develop formulations that help prevent atopic dermatitis
Market Drivers
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- Unemployment is higher among women, young people and blacks
- Brazil falls into technical recession with a 9.7% retraction
- Skincare categories grow while manufacturers report a significant increase in input cost
- Despite its ethnic diversity, Brazil offers few cosmetic brands for black skin
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- Figure 3: Brazil’s population, by color or race, 2012-2019
- Figure 4: Skin tone scale used for this Report, inspired in the Fitzpatrick Scale
- Skin disorders worsen during social isolation
- Studies indicate greater exposure to blue light
Key Players – What You Need to Know
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- Boticário launches new skincare products, and Natura reinforces the importance of self-love
- Brazilians have an interest in reef-safe sunscreen and worry about blue light
- Black Girl Sunscreen and Fenty Skin stand out by offering inclusive solutions for black consumers
Marketing Campaigns and Actions
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- Boticário launches the facial skincare brand, Botik
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- Figure 5: Botik skincare
- Figure 6: Botik generation – Brazil, October 2020
- Natura’s campaign focuses on self-awareness and individual beauty
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- Figure 7: Natura Tododia and Ivete Sangalo present new campaign – Brazil, October 2020
- L’Occitane au Brésil reinforces importance of self-care with Vivre range
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- Figure 8: L’Occitane au Brésil’s campaign – Brazil, October 2020
- Quem Disse, Berenice? enters the facial care segment with Skin.q with an event led by experts on social media
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- Figure 9: Skin.q range
- Figure 10: Skin.q festival
- Australian Gold reinforces importance of sustainability
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- Figure 11: Maya Gabeira and Leticia Bufoni star new Australian Gold campaign – Brazil, September 2020
- Figure 12: Australian Gold’s new sunscreen range
Who’s Innovating?
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- Eco-friendly sunscreens appeal to Brazilians
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- Figure 13: Total launches of eco-friendly sunscreens, by top five markets – January 2018-October 2020
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- Figure 14: Reef-safe sunscreens
- Figure 15: Australian Gold is the first brand sold in Brazil with a “reef-safe” seal
- Brands find a favorable scenario to develop products that offer blue light protection
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- Figure 16: Total launches of skincare products that offer blue light protection, by top five regions and top three sub-categories – January 2018-October 2020
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- Figure 17: Goodhabit Rescue Me Glow Potion Oil Serum – US, May 2020
Case Studies
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- Black Girl Sunscreen secures millionaire investment during the pandemic
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- Figure 18: Black Girl Sunscreen products
- Fenty Skin is new bet after Fenty Beauty’s success
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- Figure 19: Fenty Skin presents a new skincare philosophy – US, July 2020
The Consumer – What you need to know
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- Brazilians with olive skin tone need to be educated about the importance of using body sunscreen
- Moisturizing oils may attract black consumers with atopic dermatitis
- Baby Boomers have an interest in hand sanitizers with moisturizing action, while Brazilians with acne-prone skin can be attracted by antipollution treatments
- Facial toners and scrubs can stand out by offering options for acne-prone skins, while facial moisturizers can include pollution protection for mature skin
- Body oils can focus on wellbeing, while soaps need to combine antibacterial efficacy and naturalness
- Facial sunscreens can invest in anti-pollution formulas suitable for acne-prone skins
- Pandemic reinforces the importance of using sunscreen and increases demand for textures that suit face masks
- Tinted sunscreens can be an alternative to makeup, while hand creams and lotions can offer UV protection
- A quarter of consumers still don’t know the harmful impacts of blue light, and women associate emotional factors with skin appearance
Color of the Skin
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- Body sunscreen brands need to communicate benefits to Brazilians with olive skin tone
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- Figure 20: Skin disorders before the outbreak of COVID-19, by color of the skin, August 2020
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- Figure 21: Body sunscreens that could attract consumers with olive skin tone
- Consumers with darker skin tones are less likely to use facial sunscreen
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- Figure 22: Facial skincare products used, by color of the skin, August 2020
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- Figure 23: Facial sunscreen developed for black skin
Skin Disorders
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- Impact of COVID-19 increases demand for solutions among women aged 16-24 with acne-prone skin
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- Figure 24: Skin disorders, by gender and age group – Brazil, August 2020
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- Figure 25: Products to treat “maskne” caused by prolonged use of face masks
- Brands could offer more lightening treatment options to women suffering from melasma
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- Figure 26: Skin disorders, by gender and parental status – Brazil, August 2020
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- Figure 27: Facial care products for melasma treatment
- Black skin consumers with atopic dermatitis may be interested in deep nutrition products
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- Figure 28: Skin disorders before the outbreak of COVID-19, by color of the skin – Brazil, August 2020
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- Figure 29: Products for intense hydration of body skin
Harmful Elements to the Skin
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- Baby boomers show great interest in hand sanitizers with moisturizing action
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- Figure 30: Harmful elements to the skin, by generation – Brazil, August 2020
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- Figure 31: Hand sanitizers with moisturizing action
- Brazilians who suffer from rosacea are the most concerned about exposure to blue light
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- Figure 32: Harmful elements to the skin, by skin disorders – Brazil, August 2020
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- Figure 33: Facial skincare products that offer blue light protection
- Brands can offer anti-pollution treatments to consumers with fair skin that suffer with acne
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- Figure 34: Harmful elements to the skin, by color of the skin – Brazil, August 2020
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- Figure 35: Anti-pollution facial skincare products
Facial Skincare Products Used
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- Facial toners may increase penetration among Brazilians with acne-prone skin
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- Figure 36: Facial skincare products used, by skin disorders – Brazil, August 2020
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- Figure 37: Facial toners recommended for acne-prone skin
- Facial scrubs are challenged to offer exclusive formulas for black skins
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- Figure 38: Facial skincare products used, by color of the skin – Brazil, August 2020
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- Figure 39: Facial scrubs suitable for black skins
- Facial moisturizers can innovate by offering protection against internal pollution to mature skin
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- Figure 40: Facial skincare products used, by gender and age group – Brazil, August 2020
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- Figure 41: Facial moisturizers that protect the skin from internal pollution
Body Skincare Products Used
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- Brazilians with psoriasis find few body moisturizers suitable for this skin disorder
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- Figure 42: Body skincare products used, by skin disorders – Brazil, August 2020
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- Figure 43: Body lotions developed for psoriasis skin
- Body oils gain prominence among AB consumers who seek wellbeing
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- Figure 44: Body skincare products used, by socioeconomic group – Brazil, August 2020
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- Figure 45: Body oils that communicate holistic benefits
- Soap brands are challenged to combine natural formula with antibacterial efficacy
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- Figure 46: Body skincare products used, by parental status – Brazil, August 2020
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- Figure 47: Liquid body soaps with natural and antibacterial claims
Important Claims for Skin Protection
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- Women aged 16-34 have an interest in antioxidant sunscreens
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- Figure 48: Important claims for skin protection, by gender and age group – Brazil, April 2020
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- Figure 49: Sunscreen with antioxidant and anti-pollution claims
- Sunscreens can attract consumers with acne-prone skin through non-comedogenic formulations
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- Figure 50: Important claims for skin protection, by skin disorders – Brazil, August 2020
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- Figure 51: Non-comedogenic and moisturizing sunscreens
- Consumers with atopic dermatitis have an interest in formulas that strengthen skin’s protective barrier
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- Figure 52: Important claims for skin protection, by skin disorders – Brazil, August 2020
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- Figure 53: Body and facial sunscreens that strengthen skin’s protection barrier
Attitudes toward the Use of Sunscreen
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- Men aged 16-34 need to be educated about the importance of using sunscreen even on cloudy days
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- Figure 54: Attitudes towards the use of sunscreen, by gender and age group – Brazil, August 2020
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- Figure 55: Body and facial sunscreens with invisible formula
- Prolonged use of face mask raises concerns among Brazilians whose skin burns easily
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- Figure 56: Attitudes towards the use of sunscreen, by skin disorders – Brazil, August 2020
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- Figure 57: Facial sunscreens to use on the go
Purchase Behavior of Sunscreens
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- Tinted sunscreens may be an alternative for women who want to reduce makeup use
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- Figure 58: Purchase behavior of sunscreens, by gender – Brazil, August 2020
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- Figure 59: Colored facial sunscreens
- Hand creams that combine moisturizing action and UV protection attract AB consumers
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- Figure 60: Purchase behavior of sunscreens, by socioeconomic group – Brazil, August 2020
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- Figure 61: Moisturizing hand creams with UV protection
Attitudes toward Skin Protection
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- Brazilians are concerned, but do not understand the impact of blue light on skin
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- Figure 62: Attitudes toward skin protection, by harmful elements to the skin – Brazil, August 2020
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- Figure 63: Boticário shows anti-aging results of its Make B. Hyaluronic SPF 70 Protective Liquid Foundation
- Figure 64: Natura promotes products that protect against blue light
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- Figure 65: Goodhabit publishes information about blue light on social media
- Skin protection products can combine emotional health benefits
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- Figure 66: Attitudes toward skin protection, by gender – Brazil, August 2020
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- Figure 67: Products that offer skin protection associated with emotional wellbeing
Appendix – Abbreviations
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- Abbreviations
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