Table of Contents
Executive Summary
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- The market
- Accelerated digital health management due to COVID-19
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- Figure 1: Summary of impact of COVID-19 on the digital industry, November 2020
- Internet penetration rate reaches high
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- Figure 2: China netizen size and the Internet penetration rate, June 2017 to June 2020
- Short videos become new social languages
- Promising in low tier market online shopping
- COVID-19 strengthened the concept of health monitoring
- Companies and brands
- Xiaomi
- Bytedance
- Baidu
- Rollable concept smartphone by OPPO
- Detachable lens on mobile phones by Vivo
- The consumer
- Smart entertainment devices become the next stop for digital consumers
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- Figure 3: Ownership of household digital products, December 2019 to August 2020
- Improve the functional differentiation to satisfy various online activities
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- Figure 4: Activities on digital devices, by product, August 2020
- Short video/live streaming reshapes the online shopping industry
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- Figure 5: Top app usage, by frequency, August 2020
- Preventive monitoring health in digital ways
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- Figure 6: Digital health management activities, August 2020
- Medical consultation goes online
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- Figure 7: Attitudes towards digital health management, August 2020
- What we think
Issues and Insights
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- Advances in technology and health awareness have promoted the rise of online medical industry
- The facts
- The implications
- Live streaming brings the next wave of online shopping growth
- The facts
- The implications
The Market – What You Need to Know
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- Short video and live streaming accelerate the reformation of the e-commerce industry
- Technology and health awareness push the digital health industry's development
- The emerging-market segment comes from mid-size video
Market Drivers
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- Video content combined with e-commerce
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- Figure 8: China netizen size and the Internet penetration rate, June 2017 to June 2020
- Promising in low tier market online shopping
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- Figure 9: Use Taobao every day, by city tier, April 2020 vs August 2020
- COVID-19 strengthened the concept of health monitoring
Key Players – What You Need to Know
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- Technological innovation brings opportunities
- Big internet players compete for fun screen time
- Concentration on health management in digital ways
Key Players Performance
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- Apple
- Huawei
- Xiaomi
- Bytedance
- Baidu
Who’s Innovating?
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- Detachable lens on mobile phones by Vivo
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- Figure 10: Vivo IFEA with detachable lens, October 2020
- Telescopic lens on mobile phones by Xiaomi
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- Figure 11: Xiaomi telescopic lens on mobile phones, November 2020
- Rollable concept smartphones by OPPO
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- Figure 12: OPPO X 2021 rollable concept smartphones, November 2020
- Smart voice recorder with offline transcription function by iFlytek
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- Figure 13: iFLYTEK SR702 smart recorder, September 2020
The Consumer – What You Need to Know
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- Online activities shift to tablets
- Short video popular for screen leisure
- Smart household products are growing in popularity; smart speakers whet consumer appetites
- Stronger health monitoring awareness
Digital Device Ownership
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- More opportunities in smart devices
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- Figure 14: Ownership of household digital products, December 2019 to August 2020
- Smart speakers become an entrance to smart home life
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- Figure 15: Ownership of smart speaker, by education level, August 2020
- Digital cameras no longer popular among post-1970s
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- Figure 16: Ownership of digital cameras, by generations, December 2019 to August 2020
- Game consoles see opportunities from families with children
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- Figure 17: Ownership of gaming consoles, August 2020
Activities on Digital Devices
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- Interactive activities dominate mobile screens, while e-reading takes a fragment of time
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- Figure 18: Activities on digital devices, by product, August 2020
- More opportunities for tablet
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- Figure 19: Family structure of tablet users, August 2020
- Playing games on a smart TV/projector has become a new habit after COVID-19
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- Figure 20: Activities on smart TV/projector, December 2019 to August 2020
Top Apps Usage
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- Low tier market drives the next wave of online shopping growth
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- Figure 21: Top app usage, August 2020
- A short video is expected to have more educational implications
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- Figure 22: Douyin daily usage, by household income and marital status, December 2019 vs August 2020
- Post-1980s use community apps more often
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- Figure 23: Use community apps every day, by generation, December 2019 to August 2020
Digital Health Management Activities
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- Catch up with health topics through short videos and living streaming
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- Figure 24: Digital health management activities, August 2020
- Preventive monitoring health in digital ways
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- Figure 25: Digital health management activities, by age, August 2020
- Medical consultation goes online
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- Figure 26: Bought medicines online, by monthly personal income and living situation, August 2020
- More health awareness among wearable owners
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- Figure 27: Health activities comparison, by smart wearable devices owners and non-owners
Attitudes towards Digital Health Management
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- People's understanding and demand for "health monitoring" is the general trend
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- Figure 28: Attitudes towards digital health management, August 2020
- Make wearable device more user friendly
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- Figure 29: Attitudes on disagreeing wearable devices are too complicated to use, by city tier, August 2020
- Online medical platforms: deliver on time-saving but effectiveness questioned
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- Figure 30: Attitude to effectiveness of online health doctors is same as offline ones, by monthly household income, August 2020
- Customized experience also brings data risks
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- Figure 31: Attitude on health tech products cannot protect personal information and health data, by educational level, August 2020
Meet the Mintropolitans
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- MinTs are the heavy users of smart wearable products
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- Figure 32: digital device ownership, August 2020
- MinTs get stronger health-cautiousness
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- Figure 33: Attitude towards digital health management, August 2020
Appendix – Methodology and Abbreviations
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- Methodology
- Abbreviations
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