What you need to know
Being an act that consumers previously engaged in at least once during a typical week, consumer participation in the category relied heavily on habitual behaviours prior to the pandemic – from the days of the week that people go shopping to the ‘rituals’ they partake in to choose fresh produce. While the pandemic has certainly brought about many challenges for the sector, this is an exciting time for the category as routines have been shaken up, opening up an opportunity for grocery retailers to have a more proactive hand in shaping consumer behaviours moving forward. Importantly, the sector’s responsiveness to protecting the health and safety of consumers while also supporting the broader community will drive consumers to have higher expectations in terms of allowing them to meet their needs in the future.
Key issues covered in this Report
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Grocery shopping responsibility
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How the frequency of grocery shopping has changed due to COVID-19
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Channels used for buying groceries
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How consumers perceive the current grocery shopping experience
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Tech and safety implementations desired after the COVID-19 preventative measures lift
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The short, medium and longer-term impact of COVID-19 on the grocery sector
This Report was written during November 2-25, 2020. Consumer research was fielded in June 2020.
