What you need to know

The juice market has benefited from the growing interest in healthy products. As suggested by Mintel’s Global Trend Driver Wellbeing, consumers want products and services that improve their physical and mental wellbeing. The COVID-19 pandemic has intensified this movement as people have worried more about their health. Additionally, the economic crisis that hit the country even before the pandemic has worsened, leading consumers to migrate to cheaper brands and categories. This scenario should remain the same in the coming years, as forecasts show that the country’s economic recovery will happen very slowly.

Key issues covered in this Report

  • The impact of COVID-19 on consumer behavior and the juice market.

  • The impact of the economic recession and what companies can do to mitigate its effects.

  • The most important purchase drivers.

  • The innovations that appeal to consumers.

This Report was written between July 9 and August 5, 2020.

Definition

This Report covers all fruit juices, juice drinks and smoothies.

According to Mintel Market Sizes, the juices market covers all ambient and chilled liquid and frozen sales of fruit and vegetable pure juices, nectars, juice drinks and carbonated fruit juices i.e. which consumers can drink without adding water or frozen juice products which are reconstituted. Coconut water is also included.

Market size is based on sales through all retail channels (off trade) including direct to consumer.

  • Pure juices: this includes pure fruit juices (contains nothing but fruit juice at the same strength and consistency as when the fruit was squeezed) and juices (made from concentrates which are 100% pure, but are reconstituted to their original strength after transportation).

  • Nectars: contain less than 100% (generally 25-99%) fruit juice and have added ingredients, mainly water.

  • Juice drinks: still drinks that contain less than 100% (generally under 25%) fruit juice and have added ingredients, mainly water but also sweeteners, flavorings, colorings and/or vitamins.

Retail sales include only packaged products.

For this Report, smoothies have been defined as a drink with creamy texture, made with pure crushed fruit but which may also include fruit juice, yogurt, dairy milk or plant-based drink.

Excluded

The following products are excluded from the market size:

  • Dehydrated/powdered juices that need to have water added

  • Syrups, cordials and concentrates that consumers must dilute with water

  • Unpackaged freshly squeezed fruit juices that are made from fruit at the point of purchase and consumed immediately (eg at fruit juice bars)

  • Smoothies

  • Energy fruit drinks

  • Flavored waters

Products excluded from the market size are selectively commented on in other sections of the Report.

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