- Contents
- *Overview
- What you need to know
- Key issues covered in this Report
- Definition
- COVID-19: market context
What you need to know
During the initial lockdown phase of COVID-19, stay-at-home measures and business closures to limit the spread of COVID-19 halted elective and non-emergency medical services. Healthcare brands and services embraced digital platforms and evolved to answer consumer needs. As COVID-19 persists, adults are adopting new expectations of trust, safety, transparency and adaptability from healthcare brands. Services able to meet shifting demands as well as establish trusting relationships with consumers will thrive as valued partners in health management.
Key issues covered in this Report
The impact of COVID-19 on professional healthcare services and personal health management
Overview of US healthcare and impact of employment rates on consumer wellbeing
Using telehealth to improve communication strategies
Alternative healthcare services have opportunity to improve perceptions of cost
Brands must prioritize consumer standards of personal health safety
Definition
This Report covers the following topics:
Consumer trust in the US healthcare system
Consumer trust in various healthcare providers and services
Credible resources for health management
Ideal attributes of a routine health visit
Trial and interest in routine healthcare services
Attitudes toward the healthcare experience and use of technology in healthcare
COVID-19: market context
Consumer research for this Report was fielded in September 2020 and reflects consumers’ attitudes and behaviors during the COVID-19 pandemic as restrictions on movement began to ease and businesses began to reopen across the US. The Report was written November 6-12, 2020, when all states were open, but some states began rolling back and reinstating restrictions due to increasing COVID-19 cases.