What you need to know
Nappies have always been regarded as an essential product used for babies immediately after birth; hence the COVID-19 outbreak has not disrupted the market extensively. Any impact felt will mainly be due to the short-term lockdown and worries on stocking, hence bulk buying from online channels. Fundamentally, spending on the category remains high on parents’ priority lists despite increasing financial pressure.
The nappy market has shown slower growth after 2017, and Mintel forecasts the market to grow at a value CAGR of 6% in 2020-25. Growth will be driven by consumption premiumisation rather than volume, given the foreseeable drop in the number of newborns – unless there is a change in the birth policy. The spending per capita provides opportunities for brands to launch different nappies in more specified segments, such as for ultra-sensitive skin, and invest in new innovations. In addition, launching exclusive patents is also a way to leverage premium price and build competitiveness between brands.
Covered in this Report
Nappies include products for use with babies and toddlers aged between 0-3 years old. In this Report, the market covers both local and imported products. Product examples provided in the Report may involve the term ‘diaper/diapers’ which is the same as ‘nappy/nappies’.
The Report includes:
Tape-type/regular disposable nappies/diapers
Pants-type/pull-up training disposable nappies/diapers
