Table of Contents
Overview
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- Key issues covered in this Report
- COVID-19: market context
- Economic and other assumptions
Executive Summary
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- Impact of COVID-19 on total consumer spending
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- Figure 1: Short-, medium- and long-term impact of COVID-19 on consumer spending, 15 October 2020
- Britain today
- The people
- The economy
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- Figure 2: Quarter-on-quarter change in GDP, Q1 2012-Q2 2020
- The COVID-19 outbreak
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- Figure 3: Recorded daily number of confirmed cases of COVID-19 and deaths registered as relating to the virus, 31 December-5 November 2020
- Vaccine hopes increase
- Consumers’ response to the EU referendum
- The market
- Consumer spending plummets in 2020
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- Figure 4: Market size and forecast for total consumer spending, 2015-25
- A long road to recovery
- What learnings can be taken from the last recession?
- The consumer
- Consumer anxiety traces case numbers
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- Figure 5: Mintel COVID-19 exposure anxiety and lifestyle impact index, 28 February-11 November 2020
- Life has shifted in home
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- Figure 6: In-home leisure activities people did as a result of the COVID-19/coronavirus outbreak, 9-16 April 2020
- Consumers remain anxious about crowded spaces
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- Figure 7: How comfortable people would feel participating in selected leisure activities, 24 September-1 October 2020
- A new set of priorities emerge
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- Figure 8: Changes in priorities since the start of the COVID-19 outbreak, 8-19 October 2020
The People
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- Population growth will slow
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- Figure 9: Trends in the UK population, 1993-2043
- An ageing population
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- Figure 10: Population, by age group, UK, 1966-2041
- Death rates to surge in 2020
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- Figure 11: Annual number of deaths in the UK, 2005-20^
- Birth rates continue to fall
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- Figure 12: Trends in the number of live births, England and Wales, 2000-18
The Economy
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- UK enters deepest recession on record…
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- Figure 13: Quarter-on-quarter change in GDP, Q1 2012-Q2 2020
- …with the speed of economic recovery dependent on what happens next
- The labour market
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- Figure 14: Unemployment rate, aged 16 and over, January 2008-August 2020
- Real wage growth plummets
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- Figure 15: Headline CPIH inflation (12-month percentage change), vs average weekly earnings (3-month average), February 2015-August 2020
- Financial confidence slips…
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- Figure 16: Financial wellbeing index, February 2009-September 2020
- …but confidence for the year ahead continues to ebb
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- Figure 17: The financial confidence index, January 2009-October 2020
Consumers’ Response to the EU Referendum
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- Terse Brexit trade negotiations slow
- Anxiety remains high for Brexit implications
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- Figure 18: Level of concern over the impact of the EU referendum, July 2016-October 2020
- COVID-19 intensifies concerns
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- Figure 19: Consumer views on the impact of the EU referendum, October 2020
The COVID-19 Timeline
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- Phase 1 – January-March: coronavirus arrives in the UK
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- Figure 20: Recorded daily number of confirmed cases of COVID-19 and deaths registered as relating to the virus, 31 December-5 November 2020
- Phase 2 – April: cases and deaths reach a peak
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- Figure 21: Recorded daily number of deaths registered as relating to the virus, 31 December-5 November 2020
- Phase 3 – May-August: falling case numbers soften lockdown measures
- Phase 4 – September-October: wave 2 takes hold in autumn
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- Figure 22: Government three-tier COVID-19 alert system
- Phase 5: October-present: a return to lockdown
- Hopes centre on vaccine development
- UK outbreak and lockdown in context
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- Figure 23: Cumulative figures for total case numbers and deaths in the EU/EEA and the UK, 31 January-5 November 2020
The Market – Key Takeaways
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- Consumer spending plummets in 2020
- Foodservice, leisure and travel worst hit…
- …but food and drink sales benefit from shift in home
- A long road to recovery
Market Size and Forecast
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- COVID-19 drives sharp downturn in consumer spending
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- Figure 24: Short-, medium- and long-term impact of COVID-19 on consumer spending, 10 November 2020
- Consumer spending plummets in 2020
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- Figure 25: Total UK consumer spending, 2015-25
- The long road to recovery
- Market drivers and assumptions
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- Figure 26: Key drivers affecting Mintel’s market forecasts, 2015-25, 15 October 2020
- What happened in the last recession?
- Sharp cutbacks in some areas of spend
- ‘Treat culture’ supported spend on premium products
- A continued shift to the experience economy
- A long-lasting impact on confidence, trust and spending
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- Figure 27: Total consumer spending, 2007-12
- What learnings can be taken from the last recession?
- Forecast methodology
Market Segmentation
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- Housing costs dominate consumer outgoings
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- Figure 28: Consumer expenditure, by sector (£ billion), estimated, 2020
- Lockdown damages leisure and foodservice market…
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- Figure 29: Percentage change in spending levels, by category, 2019-20
- …but benefits some FMCG categories
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- Figure 30: Projected growth in retail spend on food, alcoholic and non-alcoholic drinks, 2019-20
- British desire for holidays offers hope for embattled holidays market
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- Figure 31: Projected percentage change in spending levels, by category, 2020-25
Food (Retail Market)
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- What we think
- Short-, medium- and long-term impact on the industry
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- Figure 32: Expected impact of COVID-19 on the food retail market; short-, medium- and long-term impact, November 2020
- Impact on the market
- Economising habits keep a lid on in-home food growth
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- Figure 33: UK central forecast value sales of the food retail market, at current prices, 2015-25
- Sales are predicted to fall back in 2021
- Opportunities
- Immune-boosting claims set to remain popular
- Niche channels become an increasingly important revenue stream
- Keen interest to keep cooking at home more
- The desire to support local enterprises could be lasting
- Reassessing Mintel predictions
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- Figure 34: Assessing Mintel’s early COVID-19 predictions for retail food sales, November 2020
- Winning sub-categories in 2020
- Frozen and ambient food in high demand
- Dairy and meat experienced surge in demand
- Losing sub-categories in 2020
- On-the-go dented by shift to in home
- Ready meals lose out as more cook at home during COVID-19
- How a COVID-19 recession will reshape the industry
- Value to become a greater consideration…
- …with private label set to benefit further
- Cutbacks on eating out likely to boost retail food sales
- Increased demand for health
- Proactive environmentally friendly habits will rebound
- Impact on key consumer groups
- Family shoppers to be particularly price-sensitive
- Older shoppers increasingly embrace online retail channels
- Concerns about unhealthy eating and weight gain keenest amongst the young
Non-alcoholic Drinks (Retail Market)
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- What we think
- Short-, medium- and long-term impact on the industry
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- Figure 35: Expected impact of COVID-19 on the non-alcoholic drinks retail market; short-, medium- and long-term impact, November 2020
- Impact on the market
- Retail sales rose as foodservice outlets were forced to close
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- Figure 36: UK central forecast value sales of the non-alcoholic drinks retail market, at current prices, 2015-25
- Sales slowdown expected in 2021 as on-trade channels regain ground
- Opportunities
- Green behaviours to return with renewed vigour
- Immune system-boosting ingredients
- Premiumisation in hot drinks
- Reassessing Mintel predictions
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- Figure 37: Assessing Mintel’s COVID-19 predictions for retail sales of non-alcoholic drinks, November 2020
- Winning sub-categories in 2020
- Hot drinks get a big boost from COVID-19
- The rise in at-home alcohol drinking is a boon for mixers
- Cordials, squashes and juices do well
- Losing sub-categories in 2020
- SMEs to struggle
- Bottled water sales slump
- Sport and energy drinks
- How a COVID-19 recession will reshape the industry
- Price to become an even greater consideration…
- …but this could prove a boon for retail
- A re-energised alcohol moderation drive will benefit sales
- Impact on key consumer groups
- The younger generation’s lifestyles to be less on-the-go
- Value for money will be most important to family shoppers
Alcoholic Drinks (Retail Market)
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- What we think
- Short-, medium- and long-term impact on the industry
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- Figure 38: Expected impact of COVID-19 on the alcoholic drinks retail market; short-, medium- and long-term impact, November 2020
- Impact on the market
- Retail sales of alcohol grow as pubs, bars and restaurants close…
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- Figure 39: UK central forecast value sales of the alcoholic drinks retail market, at current prices, 2015-25
- …with slow recovery anticipated
- Reassessing Mintel predictions
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- Figure 40: Assessing Mintel’s COVID-19 predictions for retail sales of alcoholic drinks, November 2020
- Opportunities
- Low- and non-alcoholic drinks to remain a key trend
- Hard seltzers target calorie-conscious drinkers
- Local premium drinks brands should make the most of interest in buying local
- Winning sub-categories in 2020
- Beer and wine retail sales boosted by pub closures and good weather
- Sales of gin keep on growing through pandemic
- RTDs boosted by ongoing NPD
- Losing sub-categories in 2020
- Champagne and sparkling wines lose their fizz
- Cognac sales continue to fall
- How a COVID-19 recession will reshape the industry
- Recession triggered by COVID-19 poses a big risk to drinks spending
- Premium own-label alcoholic drinks and discounters in good position to benefit
- ‘Savvy luxuries’ will steal a march
- Impact on key consumer groups
- 18-24s emerge as moderate drinkers
- Targeting the older population, more insulated from the recession, is timely
Beauty and Personal Care
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- What we think
- Short-, medium- and long-term impact on the industry
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- Figure 41: Expected impact of COVID-19 on the beauty and personal care market; short-, medium- and long term impact, November 2020
- Impact on the market
- Severe disruptions in 2020….
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- Figure 42: UK central forecast value sales of the beauty and personal care market, 2015-25
- …with slow recovery anticipated
- Opportunities
- Masstige brands offer a new price tier
- Align ‘clean beauty’ with health and immunity
- Communicate self-care
- Reassessing Mintel predictions
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- Figure 43: Assessing Mintel’s COVID-19 predictions for beauty and personal care, November 2020
- Winning sub-categories in 2020
- Women’s facial skincare
- Hand, body and footcare
- Losing sub-categories in 2020
- Colour cosmetics
- Fragrances
- How a COVID-19 recession will reshape the industry
- Rethink value to drive repeat purchase
- Redefine luxury
- Online strategies need refining
- Impact on key consumer groups
- 16-24s to cut back as finances are impacted
- Women to edge away from appearance goals
- A bigger shift to ‘conscious consumerism’
OTC and Pharmaceuticals
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- What we think
- Short-, medium- and long-term impact on the industry
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- Figure 44: Expected impact of COVID-19 on the OTC and pharmaceuticals market; short-, medium- and long-term impact, November 2020
- Impact on the market
- Healthcare stabilises as consumers stock up
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- Figure 45: UK central forecast value sales of the OTC and pharmaceuticals market, at current prices, 2015-25
- Recession could cause slowdown in growth
- Opportunities
- Encourage self-care behaviours
- Focus on immunity
- Reassessing Mintel predictions
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- Figure 46: Assessing Mintel’s COVID-19 predictions for the OTC and pharmaceuticals market, November 2020
- Winning sub-categories in 2020
- Cough, cold and flu remedies
- Vitamins and supplements
- Losing sub-categories in 2020
- Sexual health
- How a COVID-19 recession will reshape the industry
- Health will be a bigger priority
- Pharmacies will rise in prominence
- Impact on key consumer groups
- Young people are prioritising their health
- Over-65s will experience longer social distancing measures
Household Care
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- What we think
- Short-, medium- and long-term impact on the industry
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- Figure 47: Expected impact of COVID-19 on the household care products market; short-, medium- and long-term impact, November 2020
- Impact on the market
- Household care sales spike on hygiene fears
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- Figure 48: UK central forecast value sales of the household care market, at current prices, 2015-25
- The home environment takes on more importance
- Own-label set to make further gains
- Opportunities
- Opportunities for further growth in own-label
- Promote health beyond hygiene
- Increase transparency to boost eco credentials
- Reassessing Mintel predictions
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- Figure 49: Assessing Mintel’s COVID-19 predictions for the household care market, November 2020
- Winning sub-categories in 2020
- Hard surface cleaners
- Dishwashing products
- Paper products
- Losing sub-categories in 2020
- Laundry detergents
- How a COVID-19 recession will reshape the industry
- Further cutbacks in spending will be much harder
- Own-labels will step in to appeal to those trading down
- Impact on key consumer groups
- Hygiene concerns to remain high among vulnerable older population
- Parents to take holistic approach to household hygiene
- Younger consumers learn a lot about the category
Holidays
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- What we think
- Short-, medium- and long-term impact on the industry
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- Figure 50: Expected impact of COVID-19 on the holidays market; short-, medium- and long-term impact, October 2020
- Impact on the market
- Travel industry has faced its biggest challenge in history with overseas travel taking the biggest hit
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- Figure 51: UK central forecast value sales of domestic^^ and overseas^ holidays taken by UK residents, at current prices, 2015-25
- The recovery will be slow but the long-term outlook remains positive
- Opportunities
- Marketing that focuses on escapism will appeal
- Perceptions of value to transcend price, as consumers look for safety information before booking
- New way of working provides opportunities to cater for working holidays
- Investments in customer service necessary to keep trust levels high
- Reassessing Mintel predictions
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- Figure 52: Assessing Mintel’s COVID-19 predictions for the holidays market, November 2020
- Winning sub-categories in 2020
- Holiday rental properties
- Losing sub-categories in 2020
- Cruises
- Business travel
- How a COVID-19 recession will reshape the industry
- Travellers will be more price-sensitive
- Consumers likely to cut back on short breaks
- Price of holidaying likely to rise once demand bounces back
- Impact on key consumer groups
- Younger generation will play a key role in recovery of hardest-hit segments
- Family holidays will be prioritised, but safety and value will be key
- Over-55s likely to cut back on travel, stay closer to home or drive to neighbouring countries
- Luxury travellers in a better position to afford exclusive travel
Leisure
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- What we think
- Short-, medium- and long-term impact on the industry
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- Figure 53: Expected impact of COVID-19 on the leisure market; short-, medium- and long-term impact, November 2020
- Impact on the market
- Leisure sector sees sharp decline
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- Figure 54: UK central forecast value sales for the leisure market, at current prices, 2015-25
- Recovery may be too slow for many venues
- Opportunities
- Technology will bridge the gap between in-home and out-of-home leisure
- Social restrictions boost demand for private and exclusive experiences
- Reassessing Mintel predictions
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- Figure 55: Assessing Mintel’s COVID-19 predictions for the leisure market, November 2020
- Winning sub-categories in 2020
- Digital fitness
- Online gambling
- Losing sub-categories in 2020
- Music concerts and festivals
- Cinemas
- Nightclubs
- How a COVID-19 recession will reshape the industry
- Online is an extension not a replacement
- Impact on key consumer groups
- Youth unemployment presents major threat to leisure markets
Foodservice
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- What we think
- Short-, medium- and long-term impact on the industry
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- Figure 56: Expected impact of COVID-19 on the foodservice market; short-, medium- and long-term impact, November 2020
- Impact on the market
- Value of foodservice sector plunges in 2020
-
- Figure 57: UK central forecast value sales for the foodservice market, at current prices, 2015-25
- Sharp recovery expected after record decline in market value
- Opportunities
- New distribution channels
- Pop-ups in local neighbourhoods
- Optimising kitchen capabilities
- Reassessing Mintel predictions
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- Figure 58: Assessing Mintel’s COVID-19 predictions for the foodservice market, November 2020
- Winning sub-categories in 2020
- Quick-service restaurants (QSRs)
- Dark kitchens
- Losing sub-categories in 2020
- Wet-led pubs/bars
- Lunchtime sandwich shops/food-to-go outlets
- How a COVID-19 recession will reshape the industry
- Value-added deals
- Suburban/rural areas
- An occasional treat
- Impact on key consumer groups
- Under-35s living with parents
- Parents of under-18s
- Over-45s
Transport
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- What we think
- Short-, medium- and long-term impact on the industry
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- Figure 59: Expected impact of COVID-19 on the transport market; short-, medium- and long-term impact, November 2020
- Impact on the market
- Car sales slump as consumers shun big-ticket purchases…
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- Figure 60: UK central forecast value sales for the transport market, at current prices, 2015-25
- …with slow recovery anticipated
- Opportunities
- Reimagining the car buying experience during COVID-19 pandemic
- Avoidance of public transport an opportunity to target non-car owners
- Scope for onboard entertainment and wellness services
- Reassessing Mintel predictions
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- Figure 61: Assessing Mintel’s COVID-19 predictions for the transport market, November 2020
- Winning sub-categories in 2020
- Hybrid and EVs
- Used cars
- Losing sub-categories in 2020
- Diesel cars
- Airlines
- How a COVID-19 recession will reshape the industry
- Accelerated shift to pure electric and hybrid cars
- Renewed interest in online sales
- Companies will cut back on business travel
- Travellers by plane expected to prioritise value in the short to medium term
- Impact on key consumer groups
- COVID-19-induced financial hardship cause younger car buyers to choose used over new
- Older drivers still need convincing to switch to electric
- Younger generation will lead the recovery of travel by plane
Fashion
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- What we think
- Short-, medium- and long-term impact on the industry
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- Figure 62: Expected impact of COVID-19 on the clothing and footwear market; short-, medium- and long-term impact, November 2020
- Impact on the market
- Drop in appetite for fashion
-
- Figure 63: UK central forecast value sales for the fashion market, at current prices, 2015-25
- Recovery will be gradual, with store closures inevitable
- Opportunities
- Face masks
- Investment in digital fit technology
- Reassessing Mintel predictions
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- Figure 64: Assessing Mintel’s COVID-19 predictions for the fashion market, November 2020
- Winning sub-categories in 2020
- Underwear, nightwear and loungewear
- Sportswear
- Losing sub-categories in 2020
- Womenswear
- Footwear
- Luxury fashion
- How a COVID-19 recession will reshape the industry
- Value retailers will benefit at expense of mid-market
- Greater shift towards online
- Impact on key consumer groups
- Women most concerned
- Young generations shun fashion trends
Home and Garden
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- What we think
- Short-, medium- and long-term impact on the industry
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- Figure 65: Expected impact of COVID-19 on the home and garden market; short-, medium- and long-term impact, November 2020
- Impact on the market
- Spending will drop amid uncertainty…
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- Figure 66: UK central forecast value sales for the home and garden market, at current prices, 2015-25
- …before a more convincing recovery in 2021
- Opportunities
- Online home sales to boom
- Extended periods inside will push the home up the agenda
- The shift to working from home brings a new wave of demand
- Smaller businesses benefit from an increased sense of localism
- Winning sub-categories in 2020
- Big-box DIY specialists
- Home office furniture
- Small domestic appliances
- Garden products
- Losing sub-categories in 2020
- Kitchens and bathroom
- Big-ticket furniture
- How a COVID-19 recession will reshape the industry
- A slowdown in the housing market
- Suppressed appetite for big-ticket purchases
- A renewed focus on value
Housing
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- What we think
- Short-, medium- and long-term impact on the industry
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- Figure 67: Expected impact of COVID-19 on housing; short-, medium- and long-term impact, November 2020
- Impact on the market
- A sharp drop in mortgage lending will reduce overall housing spend
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- Figure 68: UK central forecast for consumer expenditure in housing market, at current prices, 2015-25
- Recovery depends on the resilience of the housing market
- Opportunities
- First-time buyers set to benefit from renewed government support
- Fixing consumer finances is a challenge and opportunity for lenders
- How a COVID-19 recession will reshape the industry
- Rising unemployment will threaten household finances
- Housing market dynamics will shift
- Impact on key consumer groups
- Young adults will be most impacted
Personal Finance
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- What we think
- Short-, medium- and long-term impact on the industry
-
- Figure 69: Expected impact of COVID-19 on personal finance; short-, medium- and long-term impact, November 2020
- Impact on the market
- Consumer credit falls sharply but savings are boosted
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- Figure 70: UK central forecast for consumer expenditure on personal finance, at current prices, 2015-25
- A steady recovery is anticipated from 2021
- Opportunities
- The shift to digital banking will help to drive cost efficiencies
- Flexible credit products will move to the fore
- Products that deliver reassurance will resonate with consumers
- How a COVID-19 recession will reshape the industry
- Support measures will pose a challenge to banks
- Insurers face longer-term challenges
- Impact on key consumer groups
- Older Millennials looking for flexible credit
- A formative experience for Gen Z
Technology and Media
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- What we think
- Short-, medium- and long-term impact on the industry
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- Figure 71: Expected impact of COVID-19 on the technology market; short-, medium- and long-term impact, November 2020
- Figure 72: Expected impact of COVID-19 on the media market; short-, medium- and long-term impact, November 2020
- Impact on the market
- Tech and media markets proving resilient in 2020
-
- Figure 73: UK central forecast for value sales of technology and media, at current prices, 2015-25
- Return to growth expected in 2021
- Opportunities
- Companies can connect more closely with consumers online
- Trusted news sources can boost subscribers
- Focus on mental health and wellbeing provides opportunities for tech
- Video calling boom can give manufacturers a new focus
- Reassessing Mintel predictions
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- Figure 74: Assessing Mintel’s COVID-19 predictions for technology and media expenditure, November 2020
- Winning sub-categories in 2020
- Video games consoles
- Streaming subscriptions
- Losing sub-categories in 2020
- Print media
- Televisions
- How a COVID-19 recession will reshape the industry
- Suppressed hardware sales inevitable but tech cycles can provide some resilience
- Reduced advertising spend will hit all media sectors
- Impact on key consumer groups
- Older consumers turning to tech
- Men’s enthusiasm for tech sees them less inclined to cut spending
- Families have more need than ever for technology and media
- Changes in older demographics’ media habits likely to stick
The Consumer – Key Takeaways
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- Phase 1: 28 February-9 April – Consumers Go into Lockdown
- Phase 2: 9 April-18 June – Adapting to Life in Lockdown
- Phase 3: 18 June-28 August – Emerging from the Initial Lockdown
- Phase 4: 28 August-19 October – Consumers and the Next Wave
Phase 1: 28 February-9 April – Consumers Go into Lockdown
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- Surge in consumer anxiety
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- Figure 75: Mintel COVID-19 exposure anxiety and lifestyle impact index, 28 February-11 November 2020
- Change in attitude most marked among older consumers
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- Figure 76: Changes in the proportion of adults indicating extreme levels of concern (‘5’) about being exposed to the coronavirus, by age within gender, 28 February-25 March 2020
- Consumers adopted pro-hygiene behaviours as virus spread
- COVID-19 has triggered a need for NPD in the BPC market
-
- Figure 77: Behavioural changes made as a result of the COVID-19/coronavirus outbreak, 28 February-9 April 2020
- A renewed enthusiasm for household care…
-
- Figure 78: (Unilever) Domestos’ ‘What is the science behind bleach?’ campaign, March 2020
- …with demand for eco-friendly solutions only likely to grow
- Shoppers stocked up as wartime mentality set in…
-
- Figure 79: Behavioural changes made as a result of the COVID-19/coronavirus outbreak, 28 February-9 April 2020
- …giving an opportunity to refresh the ambient food sector
- Online retail became an essential channel
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- Figure 80: Proportion of adults who have increased the amount of shopping they do online as a result of the COVID-19/coronavirus outbreak, by age, 28 February-9 April 2020
Phase 2: 9 April-18 June – Adapting to Life in Lockdown
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- Consumer anxiety starts to soften
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- Figure 81: Mintel COVID-19 exposure anxiety and lifestyle impact index, 28 February-11 November 2020
- Middle-aged groups continued to worry about their lifestyle
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- Figure 82: Proportion of adults indicating extreme concern (‘5’) about how the outbreak might impact their lifestyle, by age, 9 April-18 June 2020
- Home cooking booms
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- Figure 83: In-home leisure activities people did as a result of the COVID-19/coronavirus outbreak, 9-16 April 2020
- Surge in home workouts
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- Figure 84: In-home leisure activities people did as a result of the COVID-19/coronavirus outbreak, by age, 9-16 April 2020
- Digital communication becomes a necessity
- Strain on consumer finances begins to show…
-
- Figure 85: Changes in financial situation since the start of the outbreak, by age within gender, 21-28 May 2020
- …with less affluent households worst affected
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- Figure 86: Changes in financial situation since the start of the outbreak, by household income, 21-28 May 2020
Phase 3: 18 June-28 August – Emerging from the Initial Lockdown
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- Anxiety plateaued as consumers returned to life out of home
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- Figure 87: Mintel COVID-19 exposure anxiety and lifestyle impact index, 28 February-11 November 2020
- Protective shopping behaviours became habit…
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- Figure 88: Changes in shopping behaviours since the start of the COVID-19/coronavirus outbreak, 16 April-28 August 2020
- …accelerating the shift away from cash
- Packaging became critical…
-
- Figure 89: Consumer attitudes towards product packaging during COVID-19 outbreak, 18-24 June 2020
- …paving the way for hygiene-focused innovation
- Environmental concerns will remain a challenge for packaging industry
Phase 4: 28 August-19 October – Consumers and the Next Wave
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- Anxiety takes off as cases go back up
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- Figure 90: Mintel COVID-19 exposure anxiety and lifestyle impact index, 28 February-11 November 2020
- Anxiety climbs across all age groups
-
- Figure 91: Proportion of adults registering higher levels of concern (ie ‘4’ or ‘5’) about being exposed to the virus and about how it could impact their lifestyle, by age, 27 August-11 November 2020
- Consumers anxious about crowded spaces
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- Figure 92: How comfortable people would feel participating in selected leisure activities, 24 September-1 October 2020
- Troubles remain for travel industry
- Opportunities to reassure travellers
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- Figure 93: Airbnb’s Enhanced Cleaning Protocol for UK hosts, 19 June 2020
- Majority of Brits consider masks important in public spaces…
-
- Figure 94: Situations people consider it important to wear face masks/coverings, 10-17 September 2020
- …posing opportunities for fashion…
-
- Figure 95: Burberry launches £90 facial mask, September 2020
- …and beauty brands
- Spending intentions remain low
-
- Figure 96: Expected changes in spending habits in the coming month, by category, 8-19 October 2020
A New Set of Priorities Emerge
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- A new set of priorities emerge
- Family and friends; balancing online and real-world connections
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- Figure 97: Changes in priorities since the start of the COVID-19 outbreak, 8-19 October 2020
- Health and wellbeing trend to further grow…
- …with a growing focus on mental wellbeing
- A re-emergence of community
-
- Figure 98: Changes in shopping behaviours since the start of the COVID-19/coronavirus outbreak, 16 April-11 November 2020
- Sustainably concerns to return to the fore
-
- Figure 99: L’Oréal and TerraCycle beauty packaging recycling initiative, September 2020
How COVID-19 Has Driven Broader Consumer Trends
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- Mintel Trend Drivers
- Initial lockdown (March-June 2020)
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- Figure 100: Key Mintel Trend Drivers and Pillars during the ‘lockdown’ phase, March-June 2020
- Re-emergence (July 2020-December 2021)
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- Figure 101: Key Mintel Trend Drivers and Pillars during the ‘re-emergence’ phase, July 2020-December 2021
- Recovery (2022-25)
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- Figure 102: Key Mintel Trend Drivers and Pillars during the ‘recovery’ phase, 2022-25
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
- Forecast methodology
Appendix – Market Size and Forecast
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- Figure 103: Market size and forecast for total consumer spending, at current and constant prices, £ million, 2015-25
- Figure 104: Market size and forecast for total consumer spending, at current and constant prices, £ trillion, 2015-25
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Appendix – Food (Retail Market)
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- Figure 105: UK retail value sales of food (retail market), at current and constant prices, 2015-25
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Appendix – Non-alcoholic Drinks (Retail Market)
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- Figure 106: UK retail value sales of non-alcoholic drinks (retail market), at current and constant prices, 2015-25
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Appendix – Alcoholic Drinks (Retail Market)
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- Figure 107: UK retail value sales of alcoholic drinks (retail market), at current and constant prices, 2015-25
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Appendix – Beauty and Personal Care
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- Figure 108: UK retail value sales of beauty and personal care products, at current and constant prices, 2015-25
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Appendix – OTC and Pharmaceuticals
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- Figure 109: UK retail value sales of OTC and pharmaceuticals, at current and constant prices, 2015-25
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Appendix – Household Care
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- Figure 110: UK retail value sales of household care products, at current and constant prices, 2015-25
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Appendix – Holidays
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- Figure 111: Value of UK holiday spending, at current and constant prices, 2015-25
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Appendix – Leisure
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- Figure 112: Value of UK leisure spending, at current and constant prices, 2015-25
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Appendix – Foodservice
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- Figure 113: Value of UK foodservice spending, at current and constant prices, 2015-25
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Appendix – Transport
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- Figure 114: Value of UK transport market, at current and constant prices, 2015-25
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Appendix – Fashion
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- Figure 115: UK retail value sales of clothing and accessories, at current and constant prices, 2015-25
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Appendix – Home and Garden
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- Figure 116: UK retail value sales of home and garden products, at current and constant prices, 2015-25
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Appendix – Newsagents’ Goods
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- Figure 117: UK retail value sales of newsagents’ goods, at current and constant prices, 2015-25
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Appendix – Housing
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- Figure 118: UK housing market spending, at current and constant prices, 2015-25
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Appendix – Personal Finance
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- Figure 119: UK retail value sales of personal finance products, at current and constant prices, 2015-25
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Appendix – Technology and Media
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- Figure 120: UK retail value sales of technology and communication products, at current and constant prices, 2015-25
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Appendix – Miscellaneous Expenditure
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- Figure 121: Miscellaneous expenditure, at current and constant prices, 2015-25
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