China Social Commerce Market Report 2021
£ 3,695 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
£ 3,695 (Excl.Tax)
“The social commerce market’s growth is stagnant, with no significant expansion in consumers’ participation this year. Marketing methods dependant on social relationships seem to have reached a ceiling. Community group buying, a format of social commerce, earned attention during the outbreak and attracted internet giants who rushed into the market. Regulation will make the industry’s growth healthier and drive leading brands to pay more attention to enhancing consumers’ experience, helping to drive growth.”
– Blair Zhang, Research Analyst
Social commerce, as discussed in this Report, is defined as ecommerce based on social media or using social interactions as the main source of business. It includes platforms that feature social interactions or content sharing besides ecommerce functions, on which registered merchants range from enterprise players as well as private sellers. Private dealers on Weibo/WeChat as well as public accounts/KOLs who at some point start to market products or services once they’ve accumulated a certain number of followers are also included.
Community group buying, which is defined as one kind of social commerce, refers to a form of shopping in which an order is placed in a community group or app, and the goods are delivered to the home or picked up from a nearby pick-up site (eg the group leader).
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.