Fragrances - China - 2021
Fragrances - China - 2021

“Fragrance is no longer a purely olfactory experience. With the discovery and purchase of fragrances moving online, brands need to engage as many senses as possible, encouraging consumers to use other senses such as sight and hearing to appreciate fragrances. Moreover, while fragrances always appeal emotionally to consumers, product communication needs to be more facts-based, and include and highlight ingredients to reassure consumers on product safety, just as in other ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Size and Forecast
Market Drivers

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

Purchase of Fragrances
Usage of Fragrances
Purchase Channels
Purchase Journey
Purchase Factors
Favourite Fragrance Brands

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Market Share
Competitive Strategies
Launch Activity and Innovation

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix – Methodology and Abbreviations