Consumer Spending Sentiment - H1 - China - 2021
Consumer Spending Sentiment - H1 - China - 2021

“Chinese consumers still have strong savings habits, and at the same time, they are actively exploring new sources of income. Making money from the emerging industry like live streaming commerce is a good example. Respondents’ confidence in the future, whether long-term or short-term, has been significantly improved. This shows that with the gradual increase in vaccine penetration and strong economic resilience, Chinese consumers gradually get rid of the outbreak impact ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

State of the Economy
COVID-19 China Vaccine Context
Consumption Trends

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

Consumer Financial Situation
Changes in Income
Confidence in Future Financial Situation
Financial Priorities
Discretionary Spending
Attitudes towards Spending

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations