China Managing Skin Conditions Market Report 2021
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Report Summary
“The rising concern on health and wellbeing after the COVID-19 outbreak has brought opportunities for speciality skincare brands. However, the competition is also getting fiercer as newcomers join. To outperform the competition, speciality skincare brands should leverage the high consumer stickiness and provide more value-added services to become professional and trustworthy friends in consumers’ daily lives. Furthermore, expanding product portfolio into more benefits and grasping opportunities to grow awakening males are important as well.”
– Jane Chai, Research Analyst
Key issues covered in this Report
- Changes in consumers’ skin management behaviours
- Preferred ways for consumers to know skin conditions and tackle skin issues
- Usage occasions of speciality skincare products for sensitive skin
- Most important claims of speciality skincare brands for sensitive skin
- Features of speciality skincare brands when compared to common skincare brands
Table of Contents
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Overview
- What you need to know
- Key issues covered in this Report
- Definitions
- What you need to know
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Executive Summary
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- Market and Competition
- The consumer
- Women devote both time and money while men only spend money
- Figure 1: Changes in skin management behaviours, female, March 2021
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- Figure 2: Changes in skin management behaviours, male, March 2021
- Women value offline channels for personalised services; men are indifferent about skin conditions
- Figure 3: Preferred ways to know skin conditions, by gender, March 2021
- Women prioritise lifestyle adjustment and common skincare products when tackling skin issues; men take few actions
- Figure 4: Preferred methods to tackle skin issues, female, March 2021
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- Figure 5: Preferred methods to tackle skin issues, male, March 2021
- Sensitive skincare products only serve occasion-based needs
- Figure 6: Usage occasions of sensitive skincare products, female, March 2021
- Immediate relief matters more than long-term improvements
- Figure 7: Most important claims of speciality skincare products targeting sensitive skin, March 2021
- More effective ingredients characterise speciality skincare brands
- Figure 8: Features associated with products from speciality skincare brands, March 2021
- What we think
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Issues and Insights
- Integrating into consumers’ lives as professional and trustworthy friends
- The facts
- The implications
- Figure 9: Educational posts from Dr. Yu, China, 2020
- Expanding product portfolios to cater to various needs
- The facts
- The implications
- Figure 10: Eau Thermale Avène PhysioLift Smart Hyaluronic Serum, South Korea, 2020
- Grasping opportunities to target awakening male
- The facts
- The implications
- Integrating into consumers’ lives as professional and trustworthy friends
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Market and Competition – Key Takeaways
- The COVID-19 outbreak has brought opportunities
- The competition is getting fiercer as newcomers join
- The COVID-19 outbreak has brought opportunities
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Market Factors
- Consumer needs are growing after COVID-19
- Emerging local players intensify the competition
- Awakening male consumers offer opportunities
- Channel evolutions drive new demands
- Figure 11: Products from Avène and Dr. Morita on O2O platforms, China, 2021
- Cross-category competition challenges skincare brands
- Stricter rules on claims may cause pressure in the short term
- Consumer needs are growing after COVID-19
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Competitive Strategies
- Tapping into the growing cosmetic surgery trend
- Figure 12: Signature antioxidant light treatment launched by SkinCeuticals and professional beauty clinics, China, 2020
- Cooperating with health professionals to win trust
- Figure 13: Avène virtual clinic, China, 2021
- Figure 14: Winona’s livestreaming with dermatologists, China, 2021
- Helping consumers quickly identify their needs and match products
- Figure 15: SkinCeuticals’ customised skincare solution, China, 2021
- Expanding product portfolio to reach new consumer groups
- Figure 16: Winona Baby and Winona Men, China, 2020
- Figure 17: Dr. Yu Baby, China, 2021
- Tapping into the growing cosmetic surgery trend
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Launch Activity and Innovation
- New product launches are skewed to sensitive skin in Chinese market
- Figure 18: Selected claims of new product launches in facial skincare category, China vs Global, 2020
- Figure 19: Selected claims of new product launches in facial skincare category, China, 2018-20
- Common skincare brands increasingly join competition
- Figure 20: Products targeting skin issues from Estée Lauder, China, 2019
- Local players leverage advantages in medical devices
- Figure 21: Winona’s new products registered as medical devices, China, 2020
- Hygiene message expands into sensitive skincare
- Figure 22: Beauty Kitchen Sensitive Solutions SOS Skin Shield+, UK, 2020
- Cross-category solutions are on the rise
- Figure 23: Examples of beauty supplements targeting skin issues, France and UK, 2020
- New product launches are skewed to sensitive skin in Chinese market
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The Consumer – Key Takeaways
- Consumers have higher stickiness to speciality skincare brands
- Offline for personalised services and online for self-learning
- Usage of speciality skincare products is not limited to treating sensitive skin
- Consumers only use speciality skincare products for specific occasions
- Immediate relief comes before long-term improvements
- Effective ingredients differentiate speciality skincare products
- Consumers have higher stickiness to speciality skincare brands
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Changes in Skin Management Behaviours
- Women are devoting both time and money to skin management
- Figure 24: Changes in skin management behaviours, female, March 2021
- Speciality skincare brand users are more likely to increase their product repertoires
- Figure 25: Changes in skin management behaviours – number of products from speciality skincare brands for skin issues used, female, March 2021
- 25-29 year olds are most likely to increase spending on skincare
- Figure 26: Changes in skin management behaviours, female, by age, March 2021
- Men are more willing to spend money rather than time
- Figure 27: Changes in skin management behaviours, male, March 2021
- Young men are more likely to expand their routines
- Figure 28: Changes in skin management behaviours, male, by age, March 2021
- Women are devoting both time and money to skin management
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Preferred Ways to Know Skin Conditions
- Women go to online channels for self-learning and offline channels for personalised services
- Figure 29: Preferred ways to know skin conditions, female, March 2021
- Beauty KOLs matter more than professional KOLs
- Young women prioritise education from beauty KOLs/bloggers
- Figure 30: Preferred ways to know skin conditions, female, by age, March 2021
- Availability limits women’s interest in skin tests
- Figure 31: Preferred ways to know skin conditions, female, by city tier, March 2021
- Male consumers are indifferent about their skin conditions
- Figure 32: Preferred ways to know skin conditions, male, March 2021
- Women go to online channels for self-learning and offline channels for personalised services
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Preferred Ways to Tackle Skin Issues
- Women use common skincare products for wrinkles and dry skin
- Figure 33: Preferred methods to tackle skin issues, female, March 2021
- Speciality skincare products are not limited to sensitive skin
- Men take few actions to tackle skin issues
- Figure 34: Preferred methods to tackle skin issues, male, March 2021
- 25-29s are most likely to use beauty services
- Figure 35: Preferred methods to tackle skin issues – using beauty services, by age, March 2021
- Tier one cities lead the usage of speciality skincare products
- Figure 36: Preferred methods to tackle skin issues, by city tier, March 2021
- Women use common skincare products for wrinkles and dry skin
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Usage Occasions of Sensitive Skincare Products
- Season change and sun exposure are most important triggers
- Figure 37: Usage occasions of sensitive skincare products, female, March 2021
- Consumers use speciality skincare products only for occasion-based needs
- Season change and sun exposure are most important triggers
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Most Important Claims of Sensitive Skincare Products
- Consumers need both immediate solution and long-term improvement
- Figure 38: Most important claims of speciality skincare products targeting sensitive skin, March 2021
- Consumers need both immediate solution and long-term improvement
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Features of Speciality Skincare Products
- Effective matters more than natural
- Figure 39: Features associated with products from speciality skincare brands, March 2021
- Consumers closely associate sensitive skin with speciality skincare brands
- Men have similar expectations to women
- Figure 40: Features associated with products from speciality skincare brands, by gender, March 2021
- Mature women focus more on effective ingredients
- Figure 41: Features associated with products from speciality skincare brands, female, by age, March 2021
- Young men pay more attention to effective ingredients and scientific tests
- Figure 42: Features associated with products from speciality skincare brands, male, by age, March 2021
- Affluent consumers have a thorough look at the ingredients
- Figure 43: Features associated with products from speciality skincare brands, by monthly personal income, March 2021
- Effective matters more than natural
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Appendix – Methodology and Abbreviations
- Consumer research methodology
- Abbreviations
- Consumer research methodology
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