China Managing Emotional Wellbeing Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the UK Consumer Attitudes Towards Houseplants and Cut Flowers market including the behaviours, preferences and habits of the consumer.
Chinese consumers show a high future demand for practising meditation to improve emotion. 36% are interested in trying meditation in future, versus only 18% showing no future interest. This suggests that health improvement methods that highlight ‘mind relaxation’ are key opportunity areas to expand products/ services distribution to connect with emotional health.
Consumers continuously experience stress and tiredness as the most common emotional issues. Overall, COVID-19 is not the single most crucial driver of emotional issues. Ongoing external factors like work and academic pressure and internal factors like sleep problems also have an impact.
In the wake of stressful surroundings, consumers are continuously seeking ways to improve emotion. Currently, most Chinese consumers prioritise making lifestyle changes over using products to improve mood, potentially leading to a passive situation of CPG sectors to tap into or expand product distribution in the emotional wellbeing market.
The good news is that the demand for comfort food and sensorial stimulation to manage emotional wellbeing is on consumers’ radar. This creates new opportunities in China’s CPG sectors to enter the emotional wellbeing management market. Brands and manufacturers can go beyond texture/taste/colour innovations of comfort food to include marketing comfort foods by creating specific emotive consumption occasions. They can also play up scent factors to meet consumers’ needs, such as exploring intriguing aromas to spark consumer imagination.
Read on to discover more, or take a look at our other Health and Wellbeing Market Research.
Products and services included: Packaged food and drinks, Health supplements, Household cleaning products, Aromatherapy and essential oils, Facial masks and eye masks, Exercise, analysed separately as low intensity (eg yoga) and high-intensity exercise (eg CrossFit), Meditation, Gaming and Psychologist consultations.
Written by Catherine Liu, a leading analyst in the Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Not only buoyed by the fear of COVID-19, but also facing increasingly stressful surroundings, stress and tiredness continue to become the most commonly occurred emotional issues. As a result, consumers are showing notable future interests in practising meditation and seeking sensory stimulations through scent-care. As using comfort food to adjust mood has been widely recognised, it is also worth connecting different comfort food with a specific “role” to accompany consumers given the tumult the world has experienced.
Catherine Liu
Senior Research Analyst
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