The UK Green Household Care Consumer Market Report 2021
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The UK Green Household Care Consumer report identifies consumer attitudes towards eco-friendly household care, innovation opportunities, and eco-friendly product concepts in the UK green household care and personal care industry. This market report covers the market size, market forecast, market segmentation and industry trends for the Green Household Care Consumer Market in the UK.
Current Market Landscape
The coronavirus outbreak and fears over contagion over 2020 and 2021 triggered an unprecedented focus on home hygiene and product efficacy in eliminating dangerous pathogens. With consumers spending more time at home, there were increased opportunities for taking on new household routines, especially around cleaning and disinfecting.
While hygiene has become an important focus for many consumers, there has also been new growth opportunities for eco friendly and green household care brands. Consumers are more encouraged to aspire to healthier and more sustainable lifestyles, boosting the demand for earth-friendly homecare solutions.
Future Market Trends in Green Household Care
While rising green sentiments indicate a bright future for eco-friendly household care brands, consumers are developing a more accurate understanding of environmental topics. Over-exposure to ethical and environmental claims has begun to generate questions around the authenticity of companies’ green pledges. It is now key for green household care brands to go beyond on-pack claims and to provide transparent information around the environmental impact of production methods and industry practices.
Although many consumers accept that eco-friendly products are typically more expensive, purchases in the homecare category are typically driven by savvy and price-oriented shopping behaviours. Eco-friendly household care brands that shift their narratives from pure environmental sustainability into value and product performance will have a better chance to resonate with consumers from different age and socio-economic groups and boost their market penetration in the next normal.
Read on to discover more details or take a look at all of our UK Household, House and Home market research.
Product Types: Air care, cleaning equipment, dishwashing equipment, dishwashing products, fabric care, hard surface care, household paper products (toilet tissue, kitchen roll, facial tissues) toilet care.
Brands: Fabulosa, Cadbury, Seventh Generation, Wype, YUCO, Maistic, Wilton, OceanSaver, Hempur, Omo, Procter & Gamble, Reckitt, SC Johnson & Son, Unilever, Sainsbury’s, Marks & Spencer, Morrisons, Tesco, Walmart, John Lewis Partnership, Daz, Fairy, Harpic, Botanical Origin, Mr Muscle, Cif, Persil, Ocado, 9 Elements, Defunkify.
This report, written by Emilia Tognacchini, a leading analyst in the Household Care sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Although the coronavirus pandemic put eco-friendly claims temporarily on the backseat, the COVID-19 crisis has also strengthened focus on health and commitment towards the environment. This presents a new range of growth opportunities for eco-friendly household care brands. However, savvy shopping behaviours and increased consumers’ understanding of environmental discussions mean that eco-friendly brands’ narratives will need to evolve and harmonise ideas of value and product efficacy with environmental sustainability to resonate with different consumer profiles and debunk sceptical attitudes towards sustainable homecare practices.
Emilia Tognacchini
Brand and Household Care Research Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.