China Marketing to Modern Women Market Report 2021
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“Modern women are no longer bound to the ideal image of being a ‘Superwoman’, with regard to the right age to get married, achieving the delicate balance between work and home life, and always looking perfect. Instead, defining a career path and creating more ‘me moments’ to achieve personal pursuits is critical for them before settling down, as well as in family life. In response to their increasing awareness of gender equality and inclusivity, it’s essential for brands to join the conversation, understand their updated roles in relationships and workplaces, and provide supportive products and services to facilitate them in their fight for unique individuality.”
– Yuxi Shao, Research Analyst
Key issues covered in this Report
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Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.