Report Summary
“Pent-up demand for leisure activities in the summer has fallen, and yet participation remains stronger than a year ago. Efforts to boost domestic tourism will increase visits to museums while operators have the opportunity to ramp up participation in physical spaces by capitalising on consumers’ keen appetite for competitive socialising.”
– Narmada Sarvanantha, Travel and Leisure Analyst
Table of Contents
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Key Takeaways
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- Delivery usage remains extremely popular
- Museums continue to draw visitors in
- Post-lockdown euphoria has withered in autumn
- Leisure’s role in supporting relationships
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Recent Leisure Activity Participation
- Delivery usage remains extremely popular
- Figure 1: Participation in leisure activities in the last month, 2021
- Under-25s’ role in fuelling post-COVID leisure market recovery
- Competitive socialising’s where it’s at
- Nightclubs enjoy rush of clubbers
- Figure 2: participation in leisure activities in the last month, 18-24 year olds vs total, 2021
- Moviegoers flocked to cinemas in numbers not seen since start of pandemic
- Delivery usage remains extremely popular
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Changes to Leisure Activity Participation
- On-premise activities still behind pre-pandemic levels
- Operators can appeal to group dining and takeaway demand
- Figure 3: Participation in food and drink-related leisure activities in the last month, 2019-2021
- Efforts to re-examine relationships with local visitors will help museums recover
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- Figure 4: Participation in non-food and drink-related leisure activities in the last month, 2019-2021
- On-premise activities still behind pre-pandemic levels
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Intentions to Participate in Leisure Activities
- Post-lockdown leisure euphoria has withered in autumn
- Figure 5: Anticipated frequency of participation in food and drink related leisure activities amongst visitors, 2021
- Efforts to boost tourism will also support attractions
- Figure 6: Anticipated frequency of participation in non-food and drink related leisure activities amongst visitors, 2021
- Post-lockdown leisure euphoria has withered in autumn
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Leisure Companions
- New appreciation for family experiences
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- Figure 7: Preferred leisure companions for activities done in the month, 2021
- Younger consumers are keen to socialise with friends
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- Figure 8: Preference for socialising with friends, by age, 2021
- New appreciation for family experiences
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