UK Ceramic Tiles Market Report 2021

The UK Ceramic Tiles report identifies consumer attitudes towards tiles, commercial market, ecommerce and project planning in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Ceramic Tiles market in the UK. 

Current Market Landscape

Conditions in the UK ceramic tiles market were strongly influenced by government measures to stimulate the wider economy. Those favourable conditions have continued into H1 2021, and strong growth is evident, yet the conditions

Conditions ceramic tiles market were strongly influenced by government measures to stimulate the wider economy. Those favourable conditions have continued into H1 2021, and strong growth is evident, yet the conditions will moderate as issues like the Stamp Duty holiday are phased out.

• Imports represent some 90% of the market and they fell by 52% in Q2 2020 as COVID-19 disrupted both supply and demand.
• The commercial market represents 45% of the total, but it faces a more mixed set of circumstances.

The growth of the ceramic tiles market share is far in excess of GDP, but the market will then plateau as consumers are now offered more opportunities for their discretionary spend.

Future Market Trends in Ceramic Tiles

The commercial market, representing some 45% of the total, faces a more mixed set of circumstances. Residential new build will continue to be buoyant but there are now issues of over-capacity in the retail and office sectors. The government and local authorities remain resistant to the repurposing of such properties to residential use, despite the long-established housing shortage. The hospitality sector also faces medium-term difficulties having been subject to such a long period of closure, impacting refurbishment programmes in important markets such as hotels.

In the longer term the continued en-suite/more bathrooms per property trend continues, and the importance of kitchens is being accentuated by open-plan designs. Products to extend use include porcelain tile kitchen flooring seamlessly integrating with patio areas and the open-plan designs could open the opportunity to increase residential flooring use, more in line with other European countries.

Read on to discover more details or take a look at all of our UK Household, House and Home market research.

Quickly understand

• The extreme impact of COVID-19 on the market in 2020, but the even stronger growth in 2021.
• How the different uses of tiles will impact demand up to 2026.
• How the decision-making influences in the replacement residential market are so fragmented and how retailers are adapting their policies accordingly.
• How the highly fragmented sector serving the commercial market is changing.
• How the all-important import sources are changing and why the UK industry is so confined.
• How ecommerce and digital media are gaining importance but remain complementary to bricks-and-mortar outlets.

Expert analysis from a specialist in the field

This report, written by Terry Leggett, a leading analyst in the B2B sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The ceramic tiles sector was severely disrupted by COVID-19 in Q2 2020. Against this some of the measures imposed to stimulate the wider economy created very strong conditions and H2 2020 and H1 2021 witnessed a major upturn in demand in the important residential RMI sector. Those conditions will be phased out in the latter stages of 2021 and a period of market adjustment can be expected. Conditions in the commercial sector are subject to very different forces and face some challenges in the longer term.
Terry Leggett
Senior B2B Analyst