Brazil Alcoholic Drinks Consumption Habits Market Report 2021
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Report Summary
“Despite health concerns and the desire of reducing alcohol consumption, some Brazilians have actually increased the consumption of alcoholic drinks since the beginning of the COVID-19 pandemic, probably as a way of dealing with emotional issues during this challenging period. Therefore, there is a growing interest in low-alcohol and ready-to-drink beverages that bring practicality to consumers’ daily life.”
– Laura Menegon, Food and Drink Junior Analyst
Key issues covered in this Report
- Which are the most popular types of drinks and consumption occasions.
- Main changes in alcoholic drink consumption habits.
- Consumption of ready-to-drink options, more sought attributes and purchase drivers.
- Main consumption behaviors toward alcoholic drinks.
Table of Contents
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Overview
- What you need to know
- Key issues covered in this Report
- Definition
- COVID-19: market context
- What you need to know
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Executive Summary
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- Market overview
- The impact of COVID-19 on alcoholic drinks
- Figure 1: Predicted impact of COVID-19 in short, medium and long term on the alcoholic drinks category, July 2021
- Mintel Trend Drivers
- Figure 2: Mintel Trend Drivers
- Challenges
- Aware of harmful effects, Brazilians reduce alcohol consumption
- Opportunities
- Low-alcohol drinks have potential to grow
- Facilitating purchase and consumption experience can boost wine brands
- Brands can invest in ritualization to attract women
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Market Drivers
- YouTube bans alcohol ads
- Worsening of the pandemic and unemployment impact household consumption
- Food and drink prices rise three times more than inflation
- Alcohol consumption tends to grow
- YouTube bans alcohol ads
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Key Players
- Companies and brands
- Brands invest more in low alcohol content
- Heineken launches autonomous robot that brings beer to consumers
- Figure 3: Heineken Beer Outdoor Transporter, US, June 2021
- Diageo launches Johnnie Blonde, whisky made especially for cocktails
- Figure 4: Johnnie Blonde campaign, Brazil, May 2021
- Bohemia promotes campaign to help workers affected by the cancellation of “Festa Junina”
- Who’s Innovating?
- Use of natural ingredients may attract Brazilian consumers
- Figure 5: Launches of alcoholic drinks with 100% natural ingredients, 5 top markets and Brazil, 2016-20
- Private labels can offer affordable and quality drinks
- Figure 6: Launches of private label alcoholic drinks, top 10 markets, 2016-20
- Case Study
- Yellow Tail simplifies the process of buying wine
- Partake stands out offering alcohol-free quality beers
- Companies and brands
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The Consumer – What You Need to Know
- Small beers can be an option for those who want to reduce alcohol consumption
- Herbs and spices can bring ritualization and appeal to women
- Brands can invest in products that facilitate preparing drinks at home
- Variety of flavors can boost ready-to-drink options
- Sustainable packaging draws consumers’ interest
- Drinks can highlight the quality of ingredients to win consumers
- Small beers can be an option for those who want to reduce alcohol consumption
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Alcoholic Drinks Consumption
- AI can facilitate the experience of buying wines, stimulating consumption
- Figure 7: Alcoholic drinks consumption, Brazil, 2021
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- Figure 8: Pipa virtual assistant, Brazil, April 2021
- Young adults more likely to buy ready-to-drink options
- Figure 9: Alcoholic drinks consumption, ready-to-drink alcoholic drinks, by age group, Brazil, 2021
- Small beers can be an option for those who want to reduce alcohol consumption
- Figure 10: Alcoholic drinks consumption, by consumers who are drinking less often, Brazil, 2021
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- Figure 11: Small Beer dark larger with 1% alcohol content, London, 2021
- Figure 12: Avós small lagers, Brazil, 2021
- AI can facilitate the experience of buying wines, stimulating consumption
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Consumption Occasion
- At-home consumption becomes the main occasion
- Figure 13: Consumption occasion, wine/sparkling wine, by consumers who live alone, Brazil, 2021
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- Figure 14: Vivant line of wines sold in cans, Brazil, 2021
- Herbs and spices can bring ritualization and appeal to women
- Figure 15: Consumption occasion, cocktail at home relaxing with friends, by genre, Brazil, 2021
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- Figure 16: Dengo gin preparation kit, Brazil, 2021
- Figure 17: Vosges Chocolate Ritual Collections, US, 2021
- At-home consumption becomes the main occasion
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Changing Habits due to COVID-19
- Traditional drinks could launch mixed versions with lower alcohol content
- Figure 18: Changing habits due to COVID-19, Brazil, 2021
- Brands can invest in products that facilitate preparing drinks at home
- Traditional drinks could launch mixed versions with lower alcohol content
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Perceptions and Attitudes about RTD Alcoholic Drinks
- Variety of flavors can boost ready-to-drink beverages
- Figure 19: Perceptions and attitudes about RTD alcoholic drinks, Brazil, 2021
- Variety of flavors can boost ready-to-drink beverages
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Interest in Innovation
- Sustainable packaging draws consumers’ interest
- Figure 20: Interest in innovation, Brazil, 2021
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- Figure 21: Corona website with information about the use of plastics
- Figure 22: “Plastic Reality” campaign
- Ingredients that offer mental health benefits can attract young people
- Figure 23: Interest in innovation, mental health benefits, by age group, Brazil, 2021
- Sustainable packaging draws consumers’ interest
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Alcoholic Drinks Habits
- Drinks can highlight the quality of ingredients to win consumers
- Figure 24: Alcoholic drinks Habits, Brazil, 2021
- Brands could launch versions with high alcohol content to stimulate cocktail consumption among men
- Figure 25: Alcoholic drinks habits, preference for higher alcohol content, by age group and gender, Brazil, 2021
- Drinks can highlight the quality of ingredients to win consumers
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Appendix – Abbreviations
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About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Consumer
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Data
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*databooks not available with UK B2B Industry reports.
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