China Beauty in Lower Tier Cities Market Report 2021
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“An influx of new beauty concepts and BPC products are constantly refreshing consumers’ understanding of beauty and makeup in lower tier cities. In addition to ingredients and efficacy, they are beginning to pay more attention to novel experiences brought by product textures, scent types, colour effects and format innovations and are easily attracted by them. BPC brands can increase their brand exposure by creating vivid product nicknames and expanding product-service combinations. While helping consumers develop more advanced beauty and skincare habits, brands could also try leveraging product benefits such as improving temperament and spiritual outlook to build closer emotional connections with consumers.”
– Yuxi Shao, Research Analyst
This Report looks at the following areas:
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.