Marketing to Gen Z - China - March 2021
Marketing to Gen Z - China - March 2021

“Gen Zers, raised in a diversified and digitally-connected environment, have grown up to be a group of self-confident consumers. Instead of following traditional norms of success, they tend to live a flexible life path with an inclusive mindset. Meanwhile, they are eager to present their assertive nature by insisting a self-defined ‘buydeology’, including emphasising appearances of functional products and supporting good social causes.

The stress and anxiety Gen Z are ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Factors

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Living and Financial Situation
Job Expectations and Future Plans
Perceived Importance of Appearance
Mood-boosting Activities
Tendency to Change and Persistency
Online Activities and App Usage Habits
Consumption Habits

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations